{"id":2720,"date":"2020-01-09T11:41:12","date_gmt":"2020-01-09T09:41:12","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=2720"},"modified":"2021-01-17T17:19:41","modified_gmt":"2021-01-17T15:19:41","slug":"google-2019","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2020\/google-2019\/","title":{"rendered":"Nout\u0103\u021bile Google Analytics, Data Studio \u0219i Tag Manager din 2019"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ca \u00een fiecare an, am f\u0103cut rezumatul celor mai importante nout\u0103\u021bi aduse de produsele din suita Google Analytics \u00een ultimele 12 luni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2019 a fost anul \u00een care GA a \u00eemplinit 14 ani, motiv pentru care am scris un articol cu <a aria-label=\"istoria Google Analytics (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2019\/istoria-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">istoria Google Analytics<\/a>. Tot la capitolul anivers\u0103ri recente, <a aria-label=\" (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2019\/adobe-analytics-deceniu\/%20\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Analytics a \u00eemplinit 10 ani<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De asemenea, s-au f\u0103cut 10 ani de c\u00e2nd scriu pe webanalyst.ro , motiv pentru mine s\u0103 <a rel=\"noreferrer noopener\" aria-label=\"reamintesc (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2019\/10-ani\/\" target=\"_blank\">reamintesc<\/a> cele mai importante momente din aceast\u0103 perioad\u0103.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mai jos pute\u021bi g\u0103si toate update-urile importante aduse de produsele Google pentru m\u0103surarea marketingului digital.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Google Analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ne-a obi\u0219nuit \u00een ultimii ani cu actualiz\u0103ri mai pu\u021bine, dar importante. De\u0219i toate ini\u021biativele sunt \u00een continuare \u00een stadiu beta, trebuie re\u021binute din ultimul an:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/webanalyst.ro\/blog\/2019\/store-visits\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Store Visits (se deschide \u00eentr-o fil\u0103 nou\u0103)\">Store Visits<\/a><\/strong>, utile advertiserilor cu prezen\u021b\u0103 fizic\u0103 pentru a afla num\u0103rul celor care au vizitat magazinul, la pu\u021bin timp dup\u0103 ce au vizitat site-ul dintr-o campanie<\/li><li><strong><a href=\"https:\/\/webanalyst.ro\/blog\/2019\/google-analytics-app-web\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Analytics App + Web (se deschide \u00eentr-o fil\u0103 nou\u0103)\">Google Analytics App + Web<\/a><\/strong> este un nou tip de proprietate \u00een GA, care \u00een timp le va \u00eenlocui pe cele existente, prezent\u00e2nd \u00eempreun\u0103 datele din site \u0219i aplica\u021bii mobile; va mai trece mult timp p\u00e2n\u0103 c\u00e2nd vom avea aici toate func\u021bionalit\u0103\u021bile din propriet\u0103\u021bile curente, dar putem \u00eencepe s\u0103 <a href=\"https:\/\/webanalyst.ro\/blog\/2019\/implementare-app-web\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"implement\u0103m (se deschide \u00eentr-o fil\u0103 nou\u0103)\">implement\u0103m<\/a> \u0219i o astfel de proprietate, pentru a avea istoric<\/li><li><strong>Attribution Projects<\/strong> s-au lansat la finalul anului \u0219i promit s\u0103 ofere <em>data-driven attribution modeling<\/em> pentru to\u021bi utilizatorii; \u0219i aici mai e mult de lucru p\u00e2n\u0103 la o versiune decent\u0103<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Noile lans\u0103ri din GA vor oferi tuturor utilizatorilor informa\u021bii pe care, p\u00e2n\u0103 acum, le aveau doar cei care pl\u0103teau pentru versiunea premium (GA360). De v\u0103zut cum se va diferen\u021bia aceasta din urm\u0103 \u00een viitor&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unul dintre dezavantajele faptului c\u0103 noile func\u021bionalit\u0103\u021bi sunt \u00een beta este c\u0103 nu le putem folosi \u00eempreun\u0103 cu modele diferite de <a href=\"https:\/\/webanalyst.ro\/blog\/2015\/canale-de-marketing-in-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"grupare a canalelor (se deschide \u00eentr-o fil\u0103 nou\u0103)\">grupare a canalelor<\/a>, ci doar cu cel prestabilit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Data Studio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este un instrument gratuit care m\u0103 atrage din ce \u00een ce mai mult. Are competitori cu experien\u021b\u0103 mare, dar evolueaz\u0103 rapid, venind cu update-uri chiar \u0219i de mai multe ori pe lun\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen ultimul an, am scris articole speciale pentru toate func\u021bionalit\u0103\u021bile majore pe care le-a adus:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/webanalyst.ro\/blog\/2019\/data-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Grafice interactive \u0219i rapoarte programate (se deschide \u00eentr-o fil\u0103 nou\u0103)\">Grafice interactive \u0219i rapoarte programate<\/a><\/strong> &#8211; interactivitatea este o fun\u021bionalitate major\u0103, pe care nu o au toate produsele pl\u0103tite, deci GDS a f\u0103cut aici un pas major<\/li><li><strong><a href=\"https:\/\/webanalyst.ro\/blog\/2019\/formatare-data-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Formatare condi\u021bional\u0103 (se deschide \u00eentr-o fil\u0103 nou\u0103)\">Formatare condi\u021bional\u0103<\/a><\/strong> &#8211; bine cunoscut\u0103 din programele de calcul tabelar, se poate aplica simplu \u0219i \u00een Data Studio<\/li><li><strong><a href=\"https:\/\/webanalyst.ro\/blog\/2019\/calcule-data-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Calcule (se deschide \u00eentr-o fil\u0103 nou\u0103)\">Calcule<\/a><\/strong> &#8211; exist\u0103 de ceva timp func\u021bii pentru calcule, am scris despre acestea, precum \u0219i despre nout\u0103\u021bile recent introduse, de unde a\u0219 eviden\u021bia defini\u021biile actualizate pentru dimensiuni \u0219i metrice<\/li><li><strong><a href=\"https:\/\/webanalyst.ro\/blog\/2019\/data-studio-teme\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Teme pentru rapoarte (se deschide \u00eentr-o fil\u0103 nou\u0103)\">Teme pentru rapoarte<\/a><\/strong> &#8211; simple de utilizat, pot avea un impact major \u00een prezentarea rapoartelor<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Google Tag Manager<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 Analytics a \u00eemplinit 14 ani, Tag Manager \u0219i-a aniversat, tot toamna trecut\u0103, cea de-a \u0219aptea aniversare. Ambele sunt produse mature, care lanseaz\u0103 mai pu\u021bine func\u021bionalit\u0103\u021bi noi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219a cum am mai scris, <a rel=\"noreferrer noopener\" aria-label=\"\u0219abloanele (templates) (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2019\/gtm-templates\/\" target=\"_blank\">\u0219abloanele (templates)<\/a> reprezint\u0103 cea mai important\u0103 noutate a anului 2019 pentru GTM. Acestea ofer\u0103 utilizatorilor posibilitatea s\u0103 \u00ee\u0219i creeze propriile \u0219abloane de pixeli (tags) sau variabile. S-a lansat \u00een toamn\u0103 cu 70 de \u0219abloane, \u00eentre timp s-au mai ad\u0103ugat \u00eenc\u0103 ~100, deci rata de cre\u0219tere este bun\u0103. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O alt\u0103 func\u021bionalitate din ultimul an care trebuie \u0219tiut\u0103 este <a href=\"https:\/\/webanalyst.ro\/blog\/2019\/tag-manager-trigger-group\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Trigger Groups (se deschide \u00eentr-o fil\u0103 nou\u0103)\">Trigger Groups<\/a>. Este binevenit\u0103, dar a\u0219tept \u0219i altele \u00een acela\u0219i gen, dup\u0103 cum scriam \u00een articolul publicat la vremea respectiv\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>At\u00e2t pentru ast\u0103zi. Dac\u0103 nu a\u021bi f\u0103cut-o, v\u0103 invit din nou s\u0103 citi\u021bi <a rel=\"noreferrer noopener\" aria-label=\"articolul aniversar 10 ani de webanalyst.ro (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2019\/10-ani\/\" target=\"_blank\">articolul aniversar 10 ani de webanalyst.ro<\/a>! <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ca \u00een fiecare an, am f\u0103cut rezumatul celor mai importante nout\u0103\u021bi aduse de produsele din suita Google Analytics \u00een ultimele 12 luni. 2019 a fost anul \u00een care GA a \u00eemplinit 14 ani, motiv pentru care am scris un articol cu istoria Google Analytics. Tot la capitolul anivers\u0103ri recente, Adobe Analytics a \u00eemplinit 10 ani. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[865],"class_list":["post-2720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","tag-865"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=2720"}],"version-history":[{"count":8,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2720\/revisions"}],"predecessor-version":[{"id":2903,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2720\/revisions\/2903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/2724"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=2720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=2720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=2720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}