{"id":2666,"date":"2019-11-28T15:09:37","date_gmt":"2019-11-28T13:09:37","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=2666"},"modified":"2019-11-28T15:09:38","modified_gmt":"2019-11-28T13:09:38","slug":"vwo-elemente-vizuale","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2019\/vwo-elemente-vizuale\/","title":{"rendered":"Profilul vizitatorului, ad\u0103ugarea de elemente \u0219i alte nout\u0103\u021bi la VWO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A\u0219a cum ne-a obi\u0219nuit, Visual Website Optimizer aduce periodic noi func\u021bionalit\u0103\u021bi utile la produsul s\u0103u. Lista cu ce au f\u0103cut \u00een ultimul timp con\u021bine c\u00e2teva lucruri foarte utile. Vede\u021bi detalii mai jos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ad\u0103ugarea de widget-uri din editorul vizual<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aici avem c\u00e2teva op\u021biuni interesante de ad\u0103ugat \u00een pagini, precum:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>promotion banner<\/li><li>image pop-up<\/li><li>form pop-up<\/li><li>subscription pop-up &#8211; vertical<\/li><li>subscription pop-up &#8211; horizontal<\/li><\/ul>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Sunt sigur c\u0103 marketerilor le-au sclipit ochii la aceast\u0103 list\u0103. Momentan, aceast\u0103 func\u021bionalitate este \u00een beta pentru un num\u0103r limitat de utilizatori.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ad\u0103ugarea de noi elemente din editorul vizual<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e2n\u0103 acum, editorul vizual ne l\u0103sa s\u0103 facem modific\u0103ri la pagini, dar de acum vom putea introduce \u0219i noi elemente tot din acesta. La \u00eenceputul articolului este o imagine cu noul meniu \u0219i toate op\u021biunile de la ad\u0103ugat elemente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ca \u0219i func\u021bionalitatea de care am scris mai sus, \u0219i aceasta este foarte util\u0103 \u00een cazul unor promo\u021bii sau lans\u0103ri de produse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alocarea dinamic\u0103 a vizitatorilor \u00een teste<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Algoritmul \u00eenva\u021b\u0103 \u00een timpul testului \u0219i decide s\u0103 trimit\u0103 mai mult trafic pe una dintre variante decat pe alta, pentru ca aplica\u021bia s\u0103 piard\u0103 c\u00e2t mai pu\u021bine conversii.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"263\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/vwo-insights.png\" alt=\"\" class=\"wp-image-2670\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/vwo-insights.png 176w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/vwo-insights-100x150.png 100w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 op\u021biune este foarte bun\u0103 \u00een cazul conversiilor care au loc de la prima vizit\u0103. A\u0219 generaliza spun\u00e2nd c\u0103 merge bine pentru microconversii, nu \u0219i pentru macroconversii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Profilul vizitatorului la \u00eenregistr\u0103ri<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nu a fost uitat\u0103 nici sec\u021biunea de \u00eenregistr\u0103ri (user recordings), unde vom putea vedea de acum \u00eenregistr\u0103ri cu toate vizitele f\u0103cute de un utilizator. Este o capabilitate major\u0103 a VWO, pentru c\u0103 de multe ori nu ob\u021binem mare lucru din urm\u0103rirea unei singure \u00eenregistr\u0103ri.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Noi rapoarte pentru teste<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"477\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/vwo-report.png\" alt=\"\" class=\"wp-image-2668\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/vwo-report.png 767w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/vwo-report-300x187.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/vwo-report-150x93.png 150w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Am mai scris \u00een trecut c\u0103 testau noi grafice. \u00centre timp, au ref\u0103cut cu totul rapoartele, au introdus op\u021biunea de a le customiza (vezi imaginea), au ref\u0103cut \u0219i pagina cu sumarul testelor, au introdus SmartStats pentru alegerea c\u00e2\u0219tig\u0103torului folosind statistica bayesian\u0103 (tot pe metoda bayesian\u0103 se bazau \u0219i anterior \u00een acest produs).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Noi op\u021biuni pentru protejarea intimit\u0103\u021bii<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen trecut au lansat c\u00e2te ceva, odat\u0103 cu GDPR. Acum lanseaz\u0103 \u0219i altele, pentru a fi compatibili \u0219i cu cerin\u021bele PCI DSS, aplicabile companiilor care accept\u0103, proceseaz\u0103, stocheaz\u0103 sau transmit informa\u021bii despre carduri de credit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acest caz este vorba de protec\u021bia propriilor utilizatori. \u00cen acest sens, au lansat:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>delogarea dup\u0103 15 minute de inactivitate<\/li><li>expirarea parolelor<\/li><li>transmiterea datelor prin TLS<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Urm\u0103rind evolu\u021bia produsului Visual Website Optimizer, pot s\u0103 remarc c\u0103 cei de acolo se mi\u0219c\u0103 repede. Poate nu au cele mai multe update-uri la produs, nici cele mai pu\u021bine, dar cu siguran\u021b\u0103 lanseaz\u0103 anual un num\u0103r bun de func\u021bionalit\u0103\u021bi care pot fi utilizate imediat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u0219a cum ne-a obi\u0219nuit, Visual Website Optimizer aduce periodic noi func\u021bionalit\u0103\u021bi utile la produsul s\u0103u. Lista cu ce au f\u0103cut \u00een ultimul timp con\u021bine c\u00e2teva lucruri foarte utile. Vede\u021bi detalii mai jos! Ad\u0103ugarea de widget-uri din editorul vizual Aici avem c\u00e2teva op\u021biuni interesante de ad\u0103ugat \u00een pagini, precum: promotion banner image pop-up form pop-up subscription [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2667,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[543,539,621,841],"class_list":["post-2666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-testing-optimization","tag-ab-testing","tag-consumer-surveus","tag-testare","tag-vwo"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=2666"}],"version-history":[{"count":3,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2666\/revisions"}],"predecessor-version":[{"id":2672,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2666\/revisions\/2672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/2667"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=2666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=2666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=2666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}