{"id":2652,"date":"2019-12-02T07:59:43","date_gmt":"2019-12-02T05:59:43","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=2652"},"modified":"2021-10-28T09:39:39","modified_gmt":"2021-10-28T06:39:39","slug":"implementare-app-web","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2019\/implementare-app-web\/","title":{"rendered":"Google Analytics App + Web implementat cu Tag Manager"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00cen aceast\u0103 var\u0103 a fost anun\u021bat un nou tip de proprietate, <a href=\"https:\/\/webanalyst.ro\/blog\/2019\/google-analytics-app-web\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Analytics App + Web (GAAW) (se deschide \u00eentr-o fil\u0103 nou\u0103)\">Google Analytics App + Web (GAAW)<\/a>, aflat \u00een stadiu beta. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219a cum se poate vedea, \u00een Google Tag Manager exist\u0103 deja modele de tag-uri pentru urm\u0103rirea utilizatorilor \u00een site folosind acest GAAW. \u00cen continuare, voi ar\u0103ta, pas cu pas, cum se implementeaz\u0103 noul pixel \u00een site.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">1. Crearea unei noi propriet\u0103\u021bi \u00een Google Analytics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen zona de Admin din GA avem butonul <strong>+ Create property<\/strong>. Acces\u00e2nd aceast\u0103 zon\u0103, pasul urm\u0103tor va fi s\u0103 alegem tipul de proprietate dorit, iar op\u021biunile sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Web<\/li><li>Apps<\/li><li>Apps and web<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Desigur, vom alege ultima variant\u0103 \u0219i vom continua procesul complet\u00e2nd formularul cu op\u021biuni de baz\u0103 pentru noua proprietate, precum numele s\u0103u, industria \u00een care activeaz\u0103 (completarea e op\u021bional\u0103), fusul orar \u0219i moneda care s\u0103 fie folosit\u0103 \u00een raportare. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Data streams<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 completarea pasului anterior, vom fi redirec\u021biona\u021bi \u00een pagina de <em>Data Streams<\/em>, un fel de fluxuri de date. Fiecare aplica\u021bie (mobil\u0103 sau web) este un astfel de flux care trimite date c\u0103tre Google Analytics. Din acest motiv, \u00een pagina aceasta avem op\u021biunile:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>iOS App<\/li><li>Android App<\/li><li>Web<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru simplitate \u0219i pentru c\u0103 to\u021bi utilizatorii de Google Analytics lucreaz\u0103 la un site web, voi alege ultima variant\u0103. \u00cen lista cu Data Streams, vom intra pe cel recent creat \u0219i vom vedea diverse informa\u021bii, printre care \u0219i Measurement ID, care este un fel de tracking ID din propriet\u0103\u021bile anterioare. Acesta \u00eencepe cu G- \u0219i trebuie s\u0103 ni-l copiem, pentru a \u00eel introduce ulterior \u00een Tag Manager. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Enhanced measurement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Urmeaz\u0103 s\u0103 introducem adresa URL a site-ului, precum \u0219i un nume al acestuia. Vom observa c\u0103 tot la acest pas suntem informa\u021bi \u0219i despre <em>Enhanced measurement<\/em>, o func\u021bionalitate major\u0103 \u00een noul tip de aplica\u021bii. Dac\u0103 vom citi \u00een continuare, vom vedea c\u0103 instalarea pixelului principal ne va oferi \u00een analytics \u0219i informa\u021bii pe care p\u00e2n\u0103 acum le aveam doar dac\u0103 mai instalam \u0219i al\u021bi pixeli (de obicei, de <a rel=\"noreferrer noopener\" aria-label=\"event tracking (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2013\/event-tracking-google-analytics\/\" target=\"_blank\">event tracking<\/a>) sau f\u0103ceam set\u0103ri suplimentare \u00een interfa\u021b\u0103 (cum ar fi pentru <a href=\"https:\/\/webanalyst.ro\/blog\/tag\/site-search\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"site search (se deschide \u00eentr-o fil\u0103 nou\u0103)\">site search<\/a>). <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"463\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/web-stream.png\" alt=\"\" class=\"wp-image-2654\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/web-stream.png 1100w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/web-stream-300x126.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/web-stream-150x63.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/web-stream-768x323.png 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Ad\u0103ugarea  \u00een Tag Manager<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ne mut\u0103m \u00een Google Tag Manager, unde cel mai probabil avem deja un container creat \u0219i instalat \u00een site, pentru tag-urile pe care le-am implementat p\u00e2n\u0103 acum (de Google Analytics, Google Ads, Facebook Ads, Hotjar etc.). Dac\u0103 cineva are nevoie, am scris \u00een urm\u0103 cu c\u00e2\u021biva ani \u0219i un artucol cu <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/gtm\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"no\u021biuni introductive de Google Tag Manager (se deschide \u00eentr-o fil\u0103 nou\u0103)\">no\u021biuni introductive de Google Tag Manager<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acest container, mergem la <em>Tags<\/em> \u0219i de acolo la butonul de <em>New<\/em>. Ni se deschide o nou\u0103 fereastr\u0103 pentru setarea noului tag. La <em>Tag configuration<\/em> vom vedea toate tipurile de tag-uri pe care le \u0219tie, iar noi voi alege de sus <strong>Google Analytics: App + Web Configuration<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Urm\u0103torul pas este s\u0103 introducem \u00een c\u00e2mpul de sub Measurement ID num\u0103rul pe care l-am luat anterior din Google Analytics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"443\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/gaaw_tag_manager.png\" alt=\"\" class=\"wp-image-2657\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/gaaw_tag_manager.png 922w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/gaaw_tag_manager-300x144.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/gaaw_tag_manager-150x72.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/gaaw_tag_manager-768x369.png 768w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Salvarea \u0219i publicarea<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cenainte de a termina cu tag-ul, trebuie s\u0103 \u00eei set\u0103m un trigger (\u00een cazul nostru, fiind pixelul principal pentru site, vom alege <em>All Pages<\/em>), s\u0103 \u00eei d\u0103m un nume \u0219i s\u0103 \u00eel salv\u0103m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ca dup\u0103 modificare \u00een Tag Manager, va trebui s\u0103 d\u0103m click pe butonul <strong>Submit<\/strong> din dreapta sus, iar din fereastra care ni se va deschide s\u0103 d\u0103m click \u0219i pe butonul <strong>Publish<\/strong> aflat \u00een acela\u0219i loc. Doar a\u0219a schimb\u0103rile vor ajunge \u0219i pe site, deci noul tag va fi activ.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Testarea<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Testul c\u0103 totul este OK \u00eel putem face din Google Analytics. \u00cen proprietatea nou creat\u0103, vom merge la raportul <em>Real Time<\/em> (\u00een acest moment, este al doilea raport din st\u00e2nga sus). Vom vedea c\u0103 raportul nu arat\u0103 ca rapoartele real-time de p\u00e2n\u0103 acum, asta deoarece, la fel ca multe alte rapoarte din GAAW, a preluat modelul de la Firebase. C\u00e2nd vom accesa propriul site, ar trebui s\u0103 vedem (cel pu\u021bin) un vizitator pe site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1096\" height=\"113\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/gaaw_test.png\" alt=\"\" class=\"wp-image-2653\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/gaaw_test.png 1096w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/gaaw_test-300x31.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/gaaw_test-150x15.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/11\/gaaw_test-768x79.png 768w\" sizes=\"auto, (max-width: 1096px) 100vw, 1096px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">De ce s\u0103 facem efortul<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Propriet\u0103\u021bile de tipul Google Analytics App + Web sunt \u00een faz\u0103 beta \u0219i vor mai sta la fel mult timp, lipsindu-le multe func\u021bionalit\u0103\u021bi absolut esen\u021biale, pe care le avem deja \u00een propriet\u0103\u021bile obi\u0219nuite (Web) din GA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe termen lung, cel mai probabil propriet\u0103\u021bile noi App + Web vor fi cele mai utilizate. Deja au anun\u021bat c\u0103 acestea vor avea pentru to\u021bi utilizatorii rapoarte avansate care p\u00e2n\u0103 acum erau doar pentru clien\u021bii versiunii pl\u0103tite (GA 360). Am v\u0103zut deja un alt avantaj, c\u0103 unele func\u021bionalit\u0103\u021bi sunt mai u\u0219or de implementat \u0219i nu mai necesit\u0103 noi tag-uri. \u0218i s\u0103 nu uit\u0103m de cazurile \u00een care exist\u0103 aplica\u021bii web \u0219i aplica\u021bii mobile, pentru care a fost creat acest nou tip de proprietate, cu colectare date \u0219i rapoarte noi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceste avantaje ne vor face, la un moment dat, s\u0103 vrem s\u0103 trecem la o proprietate Google Analytics App + Web, a\u0219a c\u0103 este bine s\u0103 \u00eencepem s\u0103 str\u00e2ngem date \u00een aceast\u0103 proprietate \u00eenc\u0103 de pe acum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen aceast\u0103 var\u0103 a fost anun\u021bat un nou tip de proprietate, Google Analytics App + Web (GAAW), aflat \u00een stadiu beta. A\u0219a cum se poate vedea, \u00een Google Tag Manager exist\u0103 deja modele de tag-uri pentru urm\u0103rirea utilizatorilor \u00een site folosind acest GAAW. \u00cen continuare, voi ar\u0103ta, pas cu pas, cum se implementeaz\u0103 noul pixel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2575,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,730],"tags":[898,925,897,719],"class_list":["post-2652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-google-tag-manager-2","tag-app-web","tag-ga4","tag-gaaw","tag-tag-management"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=2652"}],"version-history":[{"count":4,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2652\/revisions"}],"predecessor-version":[{"id":2676,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2652\/revisions\/2676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/2575"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=2652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=2652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=2652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}