{"id":2601,"date":"2019-10-09T12:51:43","date_gmt":"2019-10-09T09:51:43","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=2601"},"modified":"2019-10-09T12:53:41","modified_gmt":"2019-10-09T09:53:41","slug":"gtm-templates","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2019\/gtm-templates\/","title":{"rendered":"\u0218abloane de Google Tag Manager"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google Tag Manager \u00eempline\u0219te luna aceasta 7 ani de c\u00e2nd a fost lansat. La fel ca \u0219i \u00een cazul altor produse, Google vrea s\u0103 recupereze terenul pierdut prin lansarea t\u00e2rzie a unor produse \u0219i pentru asta se folose\u0219te inclusiv de ajutorul comunit\u0103\u021bii. Astfel, cea mai important\u0103 lansare de anul acesta pentru GTM o reprezint\u0103 <strong>Templates<\/strong>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Produsul are deja template-uri pentru mai mult de 70 de tag-uri ce pot fi inserate cu u\u0219urin\u021b\u0103 \u00een site-uri web, dar pentru c\u0103 niciodat\u0103 nu vor putea ad\u0103uga toate tag-urile posibile pentru servicii de marketing online (\u0219i nu numai), au dat ocazia utilizatorilor s\u0103 creeze propriile \u0219abloane pentru noi pixeli, pe care s\u0103 \u00eei ofere celor cu care lucreaz\u0103. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acestea pot fi create din interfa\u021ba GTM, folosind Template Editor. Din motive de securitate, cei care vor crea noi template-uri vor trebui s\u0103 declare anumite ac\u021biuni ale acestora, precum citirea cookie-urilor, trimiterea datelor spre alte servicii, injectarea de scripturi sau apelarea unora externe. Cei care vor primi un template pentru folosire vor avea acelea\u0219i informa\u021bii la dispozi\u021bie \u00een tab-ul Permissions \u0219i e recomandat s\u0103 le citeasc\u0103 \u00eenainte de utilizare.<\/p>\n\n\n\n<ul class=\"wp-block-gallery alignright columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"806\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/10\/gtm-facebook-pixel.png\" alt=\"\" data-id=\"2604\" class=\"wp-image-2604\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/10\/gtm-facebook-pixel.png 602w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/10\/gtm-facebook-pixel-112x150.png 112w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/10\/gtm-facebook-pixel-224x300.png 224w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru c\u0103 imediat dup\u0103 anun\u021bul lans\u0103rii template-urilor customizate utilizatorii au oferit pe site-urilor lor c\u00e2teva foarte utile, Google a anun\u021bat luna aceasta c\u0103 lanseaz\u0103 chiar \u00een interfa\u021ba GTM o galerie cu cele pe care ei le consider\u0103 de calitate, <strong>Community Template Gallery<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceasta con\u021bine \u0219i ea deja peste 70 de modele de tag-uri, inclusiv unele foarte folosite \u00een marketingul online, precum Facebook Pixel (vizibil \u00een imaginea de l\u00e2ng\u0103 acest text), RTB House Retargeting Tag, Yandex Metrica, AppNexus, Conductrics, Qualaroo sau Taboola. \u00cen aceea\u0219i galerie vom putea g\u0103si \u0219i exemple de modele pentru <strong>variabile<\/strong>; deocamdat\u0103 aici sunt 4 tipuri de variabile, probabil c\u0103 \u00een timp num\u0103rul acestora va cre\u0219te mult.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un alt avanaj al folosirii resurselor din galeria oficial\u0103 este c\u0103 vei fi notificat atunci c\u00e2nd unul dintre cele pe care le ai \u00een produc\u021bie prime\u0219te o actualizare, av\u00e2nd op\u021biunea s\u0103 treci mereu la ultima versiume.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Echipa din spatele GTM lucreaz\u0103 mereu la func\u021bionalit\u0103\u021bi care s\u0103 reduc\u0103 nevoia de a insera cod \u00een implementarea tag-urilor sau care s\u0103 simplifice lucrul cu acest instrument. Pe l\u00e2ng\u0103 Templates, alte lans\u0103ri din ultimii ani care merit\u0103 men\u021bionate sunt <a rel=\"noreferrer noopener\" aria-label=\"Workspaces (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2016\/workspaces-google-tag-manager\/\" target=\"_blank\">Workspaces<\/a> (2016), <a rel=\"noreferrer noopener\" aria-label=\"Google Analytics Settings (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2017\/google-analytics-settings-in-google-tag-manager\/\" target=\"_blank\">Google Analytics Settings<\/a> (2017), <a href=\"https:\/\/webanalyst.ro\/blog\/2017\/amp-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se deschide \u00eentr-o fil\u0103 nou\u0103)\">AMP Container<\/a> (2017) , Zones (2018, dar numai pentru clien\u021bii versiunii pl\u0103tite, GTM 360) \u0219i <a rel=\"noreferrer noopener\" aria-label=\"Triger Group (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2019\/tag-manager-trigger-group\/\" target=\"_blank\">Triger Group<\/a> (2019).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager \u00eempline\u0219te luna aceasta 7 ani de c\u00e2nd a fost lansat. La fel ca \u0219i \u00een cazul altor produse, Google vrea s\u0103 recupereze terenul pierdut prin lansarea t\u00e2rzie a unor produse \u0219i pentru asta se folose\u0219te inclusiv de ajutorul comunit\u0103\u021bii. Astfel, cea mai important\u0103 lansare de anul acesta pentru GTM o reprezint\u0103 Templates.<\/p>\n","protected":false},"author":1,"featured_media":2603,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[730,11],"tags":[221,719,485],"class_list":["post-2601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-tag-manager-2","category-noutati","tag-facebook-ads","tag-tag-management","tag-tag-manager"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=2601"}],"version-history":[{"count":7,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2601\/revisions"}],"predecessor-version":[{"id":2610,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2601\/revisions\/2610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/2603"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=2601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=2601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=2601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}