{"id":2593,"date":"2019-10-02T14:42:01","date_gmt":"2019-10-02T11:42:01","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=2593"},"modified":"2019-10-02T14:45:10","modified_gmt":"2019-10-02T11:45:10","slug":"adobe-analytics-deceniu","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2019\/adobe-analytics-deceniu\/","title":{"rendered":"10 ani de Adobe Analytics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00cen toamna lui 2009, Adobe \u0219i-a anun\u021bat inten\u021bia de a cump\u0103ra Omniture. Produsul Omniture SiteCatalyst era \u00een acel moment liderul pie\u021bei de web analytics. \u00cen acela\u0219i an, Adobe a f\u0103cut \u0219i alte parteneriate: cu Brightcove, pentru m\u0103surarea campaniilor de video online, \u0219i cu Comscore, pentru a oferi \u00eempreun\u0103 un sistem unificat de m\u0103surare a audien\u021belor digitale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adobe a marcat un deceniu de Adobe Analytics recapitul\u00e2nd cele mai importante evenimente din istoria acestui produs. Le g\u0103si\u021bi mai jos!<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">2010<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Adobe lanseaz\u0103 prima suit\u0103 de online marketing. A fost \u0219i prima dat\u0103 c\u00e2nd se lansa o suit\u0103 de digital analytics.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>SiteCatalyst este integrat \u00een Adobe Creative Suite 5<\/li><li>\u00cen acela\u0219i an are loc \u0219i rebrandingul de la SiteCatalyst la Adobe Analytics<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2011<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Adobe Analytics este prima platform\u0103 de analytics care are <strong>social media tracking<\/strong> (\u00eencepuse cu Twitter \u00eenc\u0103 din 2009 \u0219i cu Facebook \u00eenc\u0103 din 2010)<\/li><li>Se lanseaz\u0103 <strong>segmentarea<\/strong> rapoartelor<\/li><li>Detalii despre alte lans\u0103ri din acela\u0219i an, precum SiteCatalyst 15, Adpbe Insight sau SearchCenter+ 4, \u00eentr-un <a href=\"https:\/\/webanalyst.ro\/blog\/2011\/adobe-omniture-sitecatalyst-15-socialanalytics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"articol (se deschide \u00eentr-o fil\u0103 nou\u0103)\">articol<\/a> separat <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2012<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Este anul \u00een care Adobe trece de la software v\u00e2ndut la cutie, la cel \u00een cloud, v\u00e2ndut ca abonament<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2013<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Pentru prima dat\u0103 este folosit\u0103 inteligen\u021ba atificial\u0103. \u00cen acest caz, prin machine learning sunt detectate anomaliile din date<\/li><li>Se lanseaz\u0103 produsul de <strong>mobile analytics<\/strong> de la Adobe<\/li><li>Este optimizat\u0103 interfa\u021ba, lucru care aduce pentru prima dat\u0103 rapoarte cu adev\u0103rat real-time, dar \u0219i prezentarea datelor la o granularitate ridicat\u0103<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2014<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Se lanseaz\u0103 Adobe Marketing Cloud, o suit\u0103 de produse pentru marketing online, din care face parte \u0219i Adobe Analytics<\/li><li>Sunt lansate noi func\u021bionalit\u0103\u021bi de <strong>predictive analytics<\/strong>, precum \u0219i de livestream tracking<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2015<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Apare Analysis Workspace, un produs de creat rapoarte customizate<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2016<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Este introdus <strong>Adobe Sensei<\/strong>, un framework de AI care aduce func\u021bionalit\u0103\u021bi noi \u00een majoritatea produselor Adobe<\/li><li>Despre alte nout\u0103\u021bi din acela\u0219i an, printre care capablit\u0103\u021bile cross-device \u0219i A\/B testing-ul cu AI, am scris un <a href=\"https:\/\/webanalyst.ro\/blog\/2016\/adobe-summit\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"articol (se deschide \u00eentr-o fil\u0103 nou\u0103)\">articol<\/a> la vremea respectiv\u0103<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2017<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Se lanseaz\u0103 <strong>Adobe Experience Cloud<\/strong>, care include, printre altele,  Marketing Cloud \u0219i Analytics Cloud. Este un set de produse prin care marile companii le pot oferi clien\u021bilor experien\u021be personalizate<\/li><li>\u00cen acela\u0219i an s-au lansat Adobe Advertising Cloud \u0219i People Metric, despre care po\u021bi citi <a href=\"https:\/\/webanalyst.ro\/blog\/2017\/adobe-advertising-clould\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"aici (se deschide \u00eentr-o fil\u0103 nou\u0103)\">aici<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2018<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Se lanseaz\u0103 noi func\u021bionalit\u0103\u021bi de <strong>audio analytics<\/strong><\/li><li>Un rezumat cu cele mai importante \u0219tiri ale anului despre Analytics Cloud, Advertising Cloud \u0219i Marketing Cloud poate fi g\u0103sit <a href=\"https:\/\/webanalyst.ro\/blog\/2018\/adobe\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"aici (se deschide \u00eentr-o fil\u0103 nou\u0103)\">aici<\/a> <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2019<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Se lanseaz\u0103 <strong>audien\u021bele inteligente<\/strong><\/li><li>Apare \u0219i Commerce Cloud, dup\u0103 ce Adobe achizi\u021bionase Magento \u0219i Marketo. Toate nout\u0103\u021bile importante de la Adobe Summit 2019 sunt \u00een <a href=\"https:\/\/webanalyst.ro\/blog\/2019\/adobe-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"articolul (se deschide \u00eentr-o fil\u0103 nou\u0103)\">articolul<\/a> pe care l-am publicat \u00een prim\u0103var\u0103 <\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen toamna lui 2009, Adobe \u0219i-a anun\u021bat inten\u021bia de a cump\u0103ra Omniture. Produsul Omniture SiteCatalyst era \u00een acel moment liderul pie\u021bei de web analytics. \u00cen acela\u0219i an, Adobe a f\u0103cut \u0219i alte parteneriate: cu Brightcove, pentru m\u0103surarea campaniilor de video online, \u0219i cu Comscore, pentru a oferi \u00eempreun\u0103 un sistem unificat de m\u0103surare a audien\u021belor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[811],"class_list":["post-2593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-adobe-analytics"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=2593"}],"version-history":[{"count":3,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2593\/revisions"}],"predecessor-version":[{"id":2597,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2593\/revisions\/2597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/2594"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=2593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=2593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=2593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}