{"id":2545,"date":"2019-07-04T15:30:42","date_gmt":"2019-07-04T12:30:42","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=2545"},"modified":"2019-07-04T15:30:44","modified_gmt":"2019-07-04T12:30:44","slug":"google-optimize","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2019\/google-optimize\/","title":{"rendered":"Experien\u021be pe pagini multiple cu Google Optimize"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google Optimize este platforma de testare \u0219i personalizare din <a rel=\"noreferrer noopener\" aria-label=\"suita Google Analytics (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2016\/google-analytics-360-suite\/\" target=\"_blank\">suita Google Analytics<\/a>. De c\u00e2nd a fost anun\u021bat\u0103 aceast\u0103 suit\u0103 de produse, \u00een 2016, s-a mai schimbat componen\u021ba produselor. De exemplu, din list\u0103 a disp\u0103rut Google Attribution, dar a ap\u0103rut <a href=\"https:\/\/webanalyst.ro\/blog\/2019\/google-surveys\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Surveys (se deschide \u00eentr-o fil\u0103 nou\u0103)\">Google Surveys<\/a>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Prima versiune final\u0103 de Optimize a fost lansat\u0103 \u00een 2017. Pentru c\u0103 a venit pe pia\u021b\u0103 mult mai t\u00e2rziu dec\u00e2t alte solu\u021bii, Google a \u00eencercat s\u0103 compenseze pe partea de func\u021bionalit\u0103\u021bi. A\u0219a cum era de a\u0219teptat, se integreaz\u0103 foarte bine cu alte produse de la Google, \u00een primul r\u00e2nd cu Analytics \u0219i cu Ads. Prin integrarea cu Firebase ofer\u0103 \u0219i testare pentru aplica\u021bii mobile. Integr\u0103rile func\u021bioneaz\u0103 \u00een ambele sensuri. De exemplu, \u00een Google Ads se poate crea o campanie doar c\u0103tre o audien\u021b\u0103 format\u0103 din persoanele care au v\u0103zut o anumit\u0103 variant\u0103 dintr-un test, dar \u0219i un test poate rula doar pentru vizitatorii dintr-o anumit\u0103 campanie de Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Optimize suport\u0103 at\u00e2t teste client-side (\u00een browser), c\u00e2t \u0219i server-side. Primul tip de teste este cel mai folosit de c\u0103tre echipele de marketing \/ online, fiind util de c\u00e2te ori se testeaz\u0103 schimb\u0103ri \u00een interfa\u021ba utilizatorului. Testele server-side sunt folosite mai mult de c\u0103tre echipele de produs, atunci c\u00e2nd se testeaz\u0103 elemente tehnice (\u00een opozi\u021bie cu testarea elementelor vizuale).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metodologia statistic\u0103 folosit\u0103 de acest instrument de testare este bayesian\u0103. Mai exact, compar\u0103 direct probabilit\u0103\u021bile, f\u0103r\u0103 a mai calcula <strong>valoarea p<\/strong>, pe baza c\u0103reia s\u0103 se decid\u0103 relevan\u021ba testului. Am scris despre aceste concepte \u00een articolul <a href=\"https:\/\/webanalyst.ro\/blog\/2018\/statistica-a-b-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Statistica A\/B Testelor (se deschide \u00eentr-o fil\u0103 nou\u0103)\">Statistica A\/B Testelor<\/a>. Personal, a\u0219 fi preferat s\u0103 am op\u021biunea de a alege metoda statistic\u0103 \u00een instrumentul de testare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Persoanlizare cu Google Optimize<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A trecut mai pu\u021bin de un an de c\u00e2nd Google Optimize a lansat func\u021bionalit\u0103\u021bile de personalizare. Personaliz\u0103rile pot fi create cu un click pe butonul <em>Deploy Leader<\/em>, dup\u0103 ce se stabile\u0219te un c\u00e2\u0219tig\u0103tor al unui test, dar pot fi setate \u0219i f\u0103r\u0103 a testa \u00eenainte mai multe variante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizatorii vor fi \u00eemp\u0103r\u021bi\u021bi \u00een audien\u021be care vor vedea versiuni diferite ale paginii. Sunt diverse criterii, precum locul geografic \u00een care se afl\u0103 ace\u0219tia sau criterii tehnice \u0219i de comportament. \u00cen versiunea premium, numit\u0103 <strong>Optimize 360<\/strong>, sunt disponibile \u0219i audien\u021be create \u00een Google Analytics, pe baza dimensiunilor \u0219i metricelor disponibile acolo. O list\u0103 cu tipurile de audien\u021be care pot fi create \u00een prezent poate fi v\u0103zut\u0103 \u00een imaginea urm\u0103toare:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"737\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/07\/google-optimize-targeting.png\" alt=\"\" class=\"wp-image-2548\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/07\/google-optimize-targeting.png 748w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/07\/google-optimize-targeting-150x148.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/07\/google-optimize-targeting-300x296.png 300w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0103pt\u0103m\u00e2na trecut\u0103, <strong>Google Optimize a lansat personaliz\u0103rile \u0219i testele care pot rula pe mai multe pagini<\/strong>. De exemplu, acestea pot fi utile \u00een perioade cu promo\u021bii, pentru a personaliza \u00eentreaga experien\u021b\u0103, nu doar pagina de destina\u021bie, cum se \u00eent\u00e2mpl\u0103 \u00een multe cazuri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acest sens, \u00een paginile din care set\u0103m teste sau experimente, a ap\u0103rut op\u021biunea <em>Add page<\/em>, l\u00e2ng\u0103 care este precizat c\u0103 noua func\u021bionalitate este \u00een stadiu <em>beta<\/em>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"363\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/07\/google-optimize-add-page.png\" alt=\"\" class=\"wp-image-2551\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/07\/google-optimize-add-page.png 622w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/07\/google-optimize-add-page-150x88.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2019\/07\/google-optimize-add-page-300x175.png 300w\" sizes=\"auto, (max-width: 622px) 100vw, 622px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Noua func\u021bionalitate nu este una revolu\u021bionar\u0103. Ea exist\u0103 de ceva timp \u00een majoritatea instrmentelor de A\/B Testing. Sunt convins c\u0103 cei care practic\u0103 frecvent testarea aplica\u021biilor web sunt obinui\u021bi cu aceasta. Google vine acum \u0219i o ofer\u0103 \u00eentr-un instrument gratuit, f\u0103c\u00e2nd-o disponibil\u0103 \u0219i pentru cei care sunt la \u00eenceput cu testarea \u0219i personalizarea site-urilor.<\/p>\n\n\n\n<elevatr-form data-id=\"3b53be92-19ce-4994-8efe-2ebf0c756a9e\"><\/elevatr-form>\n","protected":false},"excerpt":{"rendered":"<p>Google Optimize este platforma de testare \u0219i personalizare din suita Google Analytics. De c\u00e2nd a fost anun\u021bat\u0103 aceast\u0103 suit\u0103 de produse, \u00een 2016, s-a mai schimbat componen\u021ba produselor. De exemplu, din list\u0103 a disp\u0103rut Google Attribution, dar a ap\u0103rut Google Surveys.<\/p>\n","protected":false},"author":1,"featured_media":2550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,6],"tags":[543,621],"class_list":["post-2545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","category-testing-optimization","tag-ab-testing","tag-testare"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=2545"}],"version-history":[{"count":6,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2545\/revisions"}],"predecessor-version":[{"id":2555,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2545\/revisions\/2555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/2550"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=2545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=2545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=2545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}