{"id":250,"date":"2010-10-13T16:30:15","date_gmt":"2010-10-13T13:30:15","guid":{"rendered":"https:\/\/webanalyst.ro\/2010\/stiri-industrie\/"},"modified":"2010-10-13T16:30:15","modified_gmt":"2010-10-13T13:30:15","slug":"stiri-industrie","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2010\/stiri-industrie\/","title":{"rendered":"\u0218tiri din industrie"},"content":{"rendered":"<p>Am grupat \u00eentr-un post nout\u0103\u021bile de la cei mai importan\u021bi juc\u0103tori din web analytics:<\/p>\n<ul>\n<li><strong>Google Analytics<\/strong> a \u00eembun\u0103t\u0103\u021bit libr\u0103ria Python pentru API, pentru a fi mai simplu de configurat ce date s\u0103 fie extrase prin API <\/li>\n<li><strong>Mixpanel<\/strong> a lansat un instrument pentru analiza campaniilor de email marketing. Dintre datele oferite nu lipsesc rata de click pe link-uri din mail \u0219i rata de deschidere, iar \u00een cur\u00e2nd vor fi ad\u0103ugate \u0219i testele A\/B <\/li>\n<li>Tot <strong>Mixpanel<\/strong> a lansat, ceva mai prin var\u0103, func\u021bionalit\u0103\u021bi noi la tool-ul de analytics: Lifetime funnels \u0219i Retention Trends <\/li>\n<li><strong>comScore<\/strong> a cump\u0103rat <strong>Nedstat<\/strong> la pre\u021bul de 36,7 milioane $. Nedstat este cunoscut \u00een special pentru video analytics, av\u00e2nd \u00eentre clien\u021bi mai multe televiziuni din Europa, dar \u0219i firme precum Panasonic sau Renault <\/li>\n<li><strong>ClearSaleing<\/strong> \u0219i <strong>Mindset media<\/strong> \u0219i-au unit for\u021bele pentru a oferi un serviciu prin care advertiserii s\u0103 primeasc\u0103 informa\u021bii despre personalitatea consumatorilor rom\u00e2ni <\/li>\n<li>Google aduce segmentarea avansat\u0103 \u0219i \u00een <strong>Urchin<\/strong>, produsul lor server side de web analytics. Se folosesc la fel (de simplu) ca \u00een Google Analytics <\/li>\n<li><strong>ClickTale<\/strong> inoveaz\u0103 din nou pe partea de heatmaps, ar\u0103t\u00e2nd acum informa\u021bii despre mi\u0219c\u0103rile cursorului, click-uri \u0219i scroll \u00een pagin\u0103 pentru diferite segmente, pentru a face posibil\u0103 analiza comportamentului pentru diferite tipuri de utilizatori <\/li>\n<li>At\u00e2t Google c\u00e2t \u0219i Bing \u00ee\u0219i \u00eembun\u0103t\u0103\u021besc continuu instrumentele pentru webmasteri (<strong>Webmaster Tools<\/strong>). Bing a ad\u0103ugat rapoarte despre link-uri, iar Google a \u00eembun\u0103t\u0103\u021bit rapoartele despre termenii c\u0103uta\u021bi \u0219i parametrii din URL-uri <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Am grupat \u00eentr-un post nout\u0103\u021bile de la cei mai importan\u021bi juc\u0103tori din web analytics: Google Analytics a \u00eembun\u0103t\u0103\u021bit libr\u0103ria Python pentru API, pentru a fi mai simplu de configurat ce date s\u0103 fie extrase prin API Mixpanel a lansat un instrument pentru analiza campaniilor de email marketing. Dintre datele oferite nu lipsesc rata de click [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,11],"tags":[361,280,316,362,113,360,36,355,269],"class_list":["post-250","post","type-post","status-publish","format-standard","hentry","category-analytics","category-noutati","tag-clearsaleing","tag-clicktale","tag-comscore","tag-mindset-media","tag-mixpanel","tag-nedstat","tag-urchin","tag-urchin-7","tag-webmaster-tools"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=250"}],"version-history":[{"count":0,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/250\/revisions"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}