{"id":243,"date":"2010-08-19T15:38:58","date_gmt":"2010-08-19T12:38:58","guid":{"rendered":"https:\/\/webanalyst.ro\/2010\/ibm-continua-achizi%c8%9biile-de-data-asta-e-unica\/"},"modified":"2010-08-19T15:38:58","modified_gmt":"2010-08-19T12:38:58","slug":"ibm-continua-achizi%c8%9biile-de-data-asta-e-unica","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2010\/ibm-continua-achizi%c8%9biile-de-data-asta-e-unica\/","title":{"rendered":"IBM continu\u0103 achizi\u021biile. De data asta e Unica"},"content":{"rendered":"<p>IBM reu\u0219e\u0219te s\u0103 surprind\u0103 din nou lumea web analytics. Dac\u0103 \u00een urm\u0103 cu dou\u0103 luni <a href=\"https:\/\/webanalyst.ro\/blog\/2010\/ibm-coremetrics\/\" target=\"_blank\">semnalam achizi\u021bia Coremetrics<\/a>, IBM anun\u021b\u0103 acum o alt\u0103 achizi\u021bie de marc\u0103.<\/p>\n<p>IBM cump\u0103r\u0103 <a href=\"http:\/\/unica.com\/\" target=\"_blank\">Unica<\/a> cu cash, vreo 480 milioane $. Dup\u0103 \u00eencheierea formalit\u0103\u021bilor, IBM va de\u021bine tool-urile de web analytics celebre pentru tracking-ul campaniilor online \u0219i mai ales offline. Unica are peste 1500 de clien\u021bi la nivel global, dar s\u0103 nu \u00eei uit\u0103m nici pe cei peste 2000 pe care i-au preluat odat\u0103 cu Coremetrics. Ajungem la un num\u0103r important de clien\u021bi <em>enterprise<\/em>, exact genul de clien\u021bi de care este interesat IBM. <\/p>\n<p>Cu siguran\u021b\u0103, dup\u0103 noua achizi\u021bie <a href=\"https:\/\/webanalyst.ro\/blog\/2010\/ibm-pregate%c8%99te-suita-analytics-pentru-marketeri\/\" target=\"_blank\">tool-urile IBM pentru marketeri despre care am scris<\/a> \u00een urm\u0103 cu c\u00e2teva s\u0103pt\u0103m\u00e2ni vor c\u0103p\u0103ta o alt\u0103 greutate. De urm\u0103rit \u00een continuare mi\u0219c\u0103rile <em>Big Blue<\/em> pe aceast\u0103 pia\u021b\u0103!<\/p>\n<p>\u00cen acela\u0219i timp, putem oberva consolidarea a 4 mari juc\u0103tori, to\u021bi prin achizi\u021bii importante \u00een ultimii ani: Google, Yahoo!, Adobe (Omniture) \u0219i IBM.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IBM reu\u0219e\u0219te s\u0103 surprind\u0103 din nou lumea web analytics. Dac\u0103 \u00een urm\u0103 cu dou\u0103 luni semnalam achizi\u021bia Coremetrics, IBM anun\u021b\u0103 acum o alt\u0103 achizi\u021bie de marc\u0103. IBM cump\u0103r\u0103 Unica cu cash, vreo 480 milioane $. Dup\u0103 \u00eencheierea formalit\u0103\u021bilor, IBM va de\u021bine tool-urile de web analytics celebre pentru tracking-ul campaniilor online \u0219i mai ales offline. Unica [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,11],"tags":[191,340,281,192],"class_list":["post-243","post","type-post","status-publish","format-standard","hentry","category-marketing-and-advertising","category-noutati","tag-coremetrics","tag-enterprise","tag-ibm","tag-unica"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=243"}],"version-history":[{"count":0,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/243\/revisions"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}