{"id":242,"date":"2010-07-28T17:49:42","date_gmt":"2010-07-28T14:49:42","guid":{"rendered":"https:\/\/webanalyst.ro\/2010\/ibm-pregate%c8%99te-suita-analytics-pentru-marketeri\/"},"modified":"2010-07-28T17:49:42","modified_gmt":"2010-07-28T14:49:42","slug":"ibm-pregate%c8%99te-suita-analytics-pentru-marketeri","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2010\/ibm-pregate%c8%99te-suita-analytics-pentru-marketeri\/","title":{"rendered":"IBM preg\u0103te\u0219te suit\u0103 analytics pentru marketeri"},"content":{"rendered":"<p>Po\u021bi fi sigur c\u0103 web analytics a f\u0103cut trecerea de la IT la marketing atunci c\u00e2nd IBM anun\u021b\u0103 c\u0103 lucreaz\u0103 la o suit\u0103 de analytics pentru marketeri.<\/p>\n<p>Luna trecut\u0103 ei <a href=\"https:\/\/webanalyst.ro\/blog\/2010\/ibm-coremetrics\/\" target=\"_blank\">au cump\u0103rat Coremetrics<\/a> \u0219i toat\u0103 lumea spunea WA spunea c\u0103 nu va merge, deoarece locul acestei discipline nu este la IT. Probabil \u0219i pentru a schimba aceast\u0103 percep\u021bie, IBM a anun\u021bat c\u0103 a dezvoltat noi tool-uri pentru marketeri \/ advertiseri.<\/p>\n<p>Este vorba de instrumente speciale pentru urmarit rezultatele campaniilor urm\u0103rind optimizarea pentru obiective multiple \u0219i alocarea resurselor pentru a ajunge la diverse grupuri de consumatori.<\/p>\n<p>Este a\u0219teptat ca aceste noi instrumente de la IBM s\u0103 fie integrate cu altele de statistic\u0103, date \u0219i raportare cump\u0103rate \u00een ultimii ani de IBM.<\/p>\n<p>Suita se va adresa marilor advertiseri, care dispun de sume importante pentru campanii desf\u0103\u0219urate pe mai multe medii.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Po\u021bi fi sigur c\u0103 web analytics a f\u0103cut trecerea de la IT la marketing atunci c\u00e2nd IBM anun\u021b\u0103 c\u0103 lucreaz\u0103 la o suit\u0103 de analytics pentru marketeri. Luna trecut\u0103 ei au cump\u0103rat Coremetrics \u0219i toat\u0103 lumea spunea WA spunea c\u0103 nu va merge, deoarece locul acestei discipline nu este la IT. Probabil \u0219i pentru a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4,11],"tags":[281,339],"class_list":["post-242","post","type-post","status-publish","format-standard","hentry","category-analytics","category-marketing-and-advertising","category-noutati","tag-ibm","tag-multi-objective-optimization"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=242"}],"version-history":[{"count":0,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/242\/revisions"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}