{"id":232,"date":"2010-06-24T12:45:00","date_gmt":"2010-06-24T09:45:00","guid":{"rendered":"https:\/\/webanalyst.ro\/2010\/brightroll-masurare-video\/"},"modified":"2010-06-24T12:45:00","modified_gmt":"2010-06-24T09:45:00","slug":"brightroll-masurare-video","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2010\/brightroll-masurare-video\/","title":{"rendered":"BrightRoll &icirc;mbun\u0103t\u0103\u021be\u0219te m\u0103surabilitatea campaniilor de video online"},"content":{"rendered":"<p>BrightRoll, una dintre cele mai importante re\u021bele de publicitate online, a lansat o colec\u021bie de 5 instrumente de m\u0103surare a campaniilor pentru advertiseri.<\/p>\n<p>Noile tool-uri de raportare au la baz\u0103 servicii de la parteneri precum comScore, Nielsen, Vizu and InsightExpress.<\/p>\n<p>Cele cinci produse noi sunt:<\/p>\n<ul>\n<li>Awareness, care m\u0103soar\u0103 impactul unei campanii \u00een atutudine asupra unui brand <\/li>\n<li>Impact, care utilizeaz\u0103 NetEffect de la Nielsen pentru a m\u0103sura expunerea video-urilor online \u0219i influen\u021ba \u00een decizia de cump\u0103rare <\/li>\n<li>Validation, care utilizeaz\u0103 Campaign Esentials de la comScore pentru a m\u0103sura audien\u021ba campaniei, inclusiv demografice, la fel ca \u00een cazul campaniilor clasice de advertising <\/li>\n<li>Effectiveness, care utilizeaz\u0103 Action Lift (tot de la comScore) \u0219i m\u0103soar\u0103 diferen\u021bele de comportament online <\/li>\n<li>Optimization, folose\u0219te Ad Catalyst de la Vizu ca s\u0103 m\u0103soare \u00een timp real efectele campaniilor pentru branduri <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>BrightRoll, una dintre cele mai importante re\u021bele de publicitate online, a lansat o colec\u021bie de 5 instrumente de m\u0103surare a campaniilor pentru advertiseri. Noile tool-uri de raportare au la baz\u0103 servicii de la parteneri precum comScore, Nielsen, Vizu and InsightExpress. Cele cinci produse noi sunt: Awareness, care m\u0103soar\u0103 impactul unei campanii \u00een atutudine asupra unui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,314],"tags":[325,326,319,315,316,321,324,90,318,323,273,322,320,58,317],"class_list":["post-232","post","type-post","status-publish","format-standard","hentry","category-noutati","category-online-video","tag-action-lift","tag-ad-catalyst","tag-awareness","tag-brightroll","tag-comscore","tag-effectiveness","tag-esentials","tag-impact","tag-insightexpress","tag-neteffect","tag-nielsen","tag-optimization","tag-validation","tag-video","tag-vizu"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":0,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/232\/revisions"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}