{"id":2279,"date":"2019-01-16T11:03:08","date_gmt":"2019-01-16T09:03:08","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=2279"},"modified":"2026-01-11T14:46:10","modified_gmt":"2026-01-11T12:46:10","slug":"google-analytics-2018","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2019\/google-analytics-2018\/","title":{"rendered":"Nout\u0103\u021bile Google Analytics din 2018"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2018 a fost anul \u00een care a ap\u0103rut Google Marketing Platform, o platform\u0103 din care face parte \u0219i suita Google Analytics. De altfel, a fost anul \u00een care principalele produse de marketing de la Google \u0219i-au schimbat numele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen zona de produse am avut mai pu\u021bine func\u021bionalit\u0103\u021bi noi fa\u021b\u0103 de anii anteroiri. Totu\u0219i, merit\u0103 laudat Google Data Studio, un produs care continu\u0103 s\u0103 evolueze rapid. Mai au multe de f\u0103cut la acest produs nou, dar m\u0103 a\u0219tept s\u0103 mearg\u0103 cu aceea\u0219i vitez\u0103 \u0219i anii urm\u0103tori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0103 vedem nout\u0103\u021bile de la fiecare produs din suit\u0103!<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2>Google Analytics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O nou\u0103 raportare cross-device \u00een analytics a fost cel mai important update din ultimul an; am scris un <a aria-label=\"articol (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2018\/google-cross-device\/\" target=\"_blank\" rel=\"noreferrer noopener\">articol<\/a> despre aceste rapoarte atunci c\u00e2nd s-au lansat<\/li>\n\n\n\n<li>\u00cen zona de <em>user management<\/em> au venit din nou cu nout\u0103\u021bi, cea mai important\u0103 fiind cea de <em>user groups<\/em>, care este util\u0103 atunci se ofer\u0103 acces similar \u00een analytics pentru mai multe persoane<\/li>\n\n\n\n<li>\u00cen GA 360 (sau Premium) a ap\u0103rut <strong>Advanced Analysis<\/strong>, cu 3 zone care se pot personaliza pentru a fi luate de acolo insight-uri: <em>Exploration,<\/em> <em>Funnel Analysis<\/em> \u0219i <em>Segment Overlap<\/em>. Rapoartele se creeaz\u0103 cu <em>drag &amp; drop<\/em> (foto)<\/li>\n<\/ul>\n\n\n\n<h2>Google Tag Manager<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00cen ultimul an au fost aduse mai multe \u00eembun\u0103t\u0103\u021biri la interfa\u021ba GTM. De\u0219i sunt mici, acestea sunt pl\u0103cute<\/li>\n\n\n\n<li>S-a ad\u0103ugat posibilitatea de a inspecta diferen\u021bele inclusiv din codurile Custom HTML<\/li>\n\n\n\n<li>Variabilele de tip <em>built-in<\/em> pot fi acum activate \u00een orice moment<\/li>\n\n\n\n<li>Variabilele definite de utilizatori pot fi acum formatate, adic\u0103 li se pot schimba majuscule\/minuscule sau valorile nule, nedefinite, <em>true \/ false<\/em> \u00een alte texte sau variabile<\/li>\n\n\n\n<li>S-a dat posibilitatea folosirii cross-domain links \u00een conversion linker tag<\/li>\n\n\n\n<li>\u00cen GTM 360 s-a lansat Zones, unde pot fi ad\u0103ugate containere suplimentare.<\/li>\n<\/ul>\n\n\n\n<h2>Google Data Studio<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2018\/data-blending\/\">Data Blending<\/a>, cel mai important feature adus anul acesta de Data Studio<\/li>\n\n\n\n<li>Sortarea datelor se poate face \u00een tabel, indiferent de sursa datelor; func\u021bioneaz\u0103 chiar dac\u0103 nu avem c\u00e2mpul \u00een tabel<\/li>\n\n\n\n<li>Putem aveam p\u00e2n\u0103 la 3 tabele pivot pe o pagin\u0103 (limita anterioar\u0103 era de unul singur). Ulterior, s-a ad\u0103ugat \u0219i posibilitatea de a avea p\u00e2n\u0103 la 10 metrice \u00een pivot<\/li>\n\n\n\n<li>Sursele de date din YouTube primesc noi c\u00e2mpuri de date: Video link, Thumbnail link, Thumbnail \u0219i Linked thunbnail<\/li>\n\n\n\n<li>Rapoartele pot fi convigurate mai rapid cu <em>drag &amp; drop<\/em><\/li>\n\n\n\n<li>A ap\u0103rut un conector pentru Google Cloud Spanner, o baz\u0103 de date enterprise care combin\u0103 beneficiile de la baze de date rela\u021bionale cu cele non-rela\u021bionale<\/li>\n\n\n\n<li>Graficele carteziene suport\u0103 direc\u021bii pentru X \u0219i Y, iar graficele combo suport\u0103 acum \u0219i bare<\/li>\n\n\n\n<li>Pot fi aplicate calcule pe baza metricelor din rapoarte<\/li>\n\n\n\n<li>Oricine poate crea o imagine thumbnail pe baza unui raport, doar scriind <em>\/thumbnail<\/em> la final-ul URL-ului<\/li>\n\n\n\n<li>Rapoartele pot fi salvate acum \u0219i \u00een format PDF<\/li>\n\n\n\n<li>Au ap\u0103rut noi intervale pentru date, precum ultima s\u0103pt\u0103m\u00e2n\u0103, ultima lun\u0103, quarter sau anul curent<\/li>\n\n\n\n<li>Un exerci\u021biu de imagine al celor de la Google, Data Studio este integrat cu Kaggle<\/li>\n<\/ul>\n\n\n\n<h2>Google Optimize<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalizarea este principala func\u021bionalitate adus\u0103 \u00een ultimul an de Google Optimize. De notat c\u0103 aceasta se g\u0103se\u0219te numai \u00een versiunea 360 (premium)<\/li>\n\n\n\n<li><em>Installation Diagnostics<\/em> se nume\u0219te func\u021bionalitatea care verific\u0103 dac\u0103 Optimize este instalat corect<\/li>\n\n\n\n<li>A ap\u0103rut posibilitatea de a programa experimentele<\/li>\n\n\n\n<li>Experimentele pot fi urm\u0103rite \u0219i \u00een Google Analytics cu ajutorul unei noi dimensiuni, numit\u0103 <em>Experiment ID with Variant<\/em><\/li>\n<\/ul>\n\n\n\n<h2>Google Analytics for Firebase<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zona de A\/B Testing din Firebase a fost relansat\u0103 \u00een luna mai ca un serviciu top-level \u00een Firebase, tot atunci s-a lansat \u0219i iOS A\/B Testing, iar pe finalul anului zona de testare a primit \u0219i alte update-uri, precum vizualizare \u00een timp real a utilizatorilor dintr-un experiment, experimente pe baza remote config, abilitatea de a limita un experiment la un subset de utilizatori \u0219i exportul rezultatelor spre BigQuery<\/li>\n\n\n\n<li>\u00cen analytics au ad\u0103ugat suport pentru audien\u021be dinamice; se pot specifica durata pentru membership, criterii de excludere sau perioade de timp specifice<\/li>\n\n\n\n<li>Firebase Dynamic Links este func\u021bionalitatea pentru sufixuri dup\u0103 link \u00een consola Firebase; aceste linkuri se citesc mai u\u0219or \u0219i se a\u0219teapt\u0103 ca acest lucru s\u0103 creasc\u0103 CTR-ul<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u021bi citi \u0219i articolele cu lans\u0103rile Google Analytics de anii trecu\u021bi: <a rel=\"noreferrer noopener\" aria-label=\"2017 (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2018\/google-analytics-2017\/\" target=\"_blank\">2017<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"2016 (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2017\/google-analytics-2016\/\" target=\"_blank\">2016<\/a>,&nbsp;<a rel=\"noreferrer noopener\" aria-label=\"2015 (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2015\/google-analytics-in-2015\/\" target=\"_blank\">2015<\/a>,&nbsp;<a href=\"https:\/\/webanalyst.ro\/blog\/2014\/google-analytics-in-2014\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"2014 (se deschide \u00eentr-o fil\u0103 nou\u0103)\">2014<\/a>,&nbsp;<a rel=\"noreferrer noopener\" aria-label=\"2013 (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2014\/google-analytics-in-2013\/\" target=\"_blank\">2013<\/a>,&nbsp;<a rel=\"noreferrer noopener\" aria-label=\"2012 (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2013\/google-analytics-in-2012\/\" target=\"_blank\">2012<\/a>,&nbsp;<a rel=\"noreferrer noopener\" aria-label=\"2011 (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2012\/2011-cel-mai-incarcat-an-pentru-echipa-google-analytics\/\" target=\"_blank\">2011<\/a>,&nbsp;<a rel=\"noreferrer noopener\" aria-label=\"2010 (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2011\/google-analytics-n-2010\/\" target=\"_blank\">2010<\/a>,&nbsp;<a rel=\"noreferrer noopener\" aria-label=\"2009 (se deschide \u00eentr-o fil\u0103 nou\u0103)\" href=\"https:\/\/webanalyst.ro\/blog\/2010\/google-analytics-n-2009\/\" target=\"_blank\">2009<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2010\/google-analytics-n-2009\/\" target=\"_blank\">.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2018 a fost anul \u00een care a ap\u0103rut Google Marketing Platform, o platform\u0103 din care face parte \u0219i suita Google Analytics. De altfel, a fost anul \u00een care principalele produse de marketing de la Google \u0219i-au schimbat numele. \u00cen zona de produse am avut mai pu\u021bine func\u021bionalit\u0103\u021bi noi fa\u021b\u0103 de anii anteroiri. Totu\u0219i, merit\u0103 laudat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2281,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,867,730],"tags":[810,816,849,719,485],"class_list":["post-2279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-google-data-studio","category-google-tag-manager-2","tag-data-studio","tag-firebase","tag-optimize","tag-tag-management","tag-tag-manager"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=2279"}],"version-history":[{"count":13,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2279\/revisions"}],"predecessor-version":[{"id":4202,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2279\/revisions\/4202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/2281"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=2279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=2279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=2279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}