{"id":2180,"date":"2018-04-18T14:31:05","date_gmt":"2018-04-18T11:31:05","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=2180"},"modified":"2018-04-18T14:31:05","modified_gmt":"2018-04-18T11:31:05","slug":"adobe","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2018\/adobe\/","title":{"rendered":"Adobe \u00een 2018"},"content":{"rendered":"<p>Prim\u0103vara se anun\u021b\u0103 nout\u0103\u021bile la aplica\u021biile de marketing \u0219i analytics de la Adobe. Printre cele mai importante update-uri de la Adobe Summit 2018 se afl\u0103 apari\u021bia unui <strong>profil \u201eunificat\u201d<\/strong>, \u00een care companiile pot p\u0103stra la un loc toate datele despre utilizatori, date care \u00een mod obi\u0219nuit se g\u0103sesc \u00een aplica\u021bii diferite (CRM-uri, ad servere etc.). \u00cen acest profil, datele se actualizeaz\u0103 \u00een timp real, astfel \u00eenc\u00e2t experien\u021ba s\u0103 fie aceea\u0219i \u00een cazul \u00een care utilizatorul folose\u0219te aplica\u021bii sau device-uri diferite. Exist\u0103 \u0219i posibilitatea de a marca anumite c\u00e2mpuri drept sensibile, pentru a nu fi folosite \u00een marketing, respect\u00e2nd astfel reglement\u0103rile GDPR.<\/p>\n<p><strong>Launch<\/strong> este un nou produs de tag management. Adobe are de ceva timp un produs enterprise \u00een aceast\u0103 zon\u0103, numit Dynamic Tag Management. Launch este genera\u021bia urm\u0103toare, un produs creat de la zero. Este un produs g\u00e2ndit pentru API, ceea ce \u00eel face mai flexibil pentru utilizatori. \u00cen acest moment Launch este \u00een faz\u0103 alfa \u0219i se lucreaz\u0103 la un proces de migrare care s\u0103 fac\u0103 foarte simpl\u0103 trecerea de la DTM.<\/p>\n<p>\u00cen urm\u0103 cu un an au <a href=\"https:\/\/webanalyst.ro\/blog\/2017\/adobe-advertising-clould\/\" target=\"_blank\" rel=\"noopener\">anun\u021bat<\/a> lansarea <strong>Sensei<\/strong>, platforma de inteligen\u021b\u0103 artificial\u0103. Anul acesta au \u021binut s\u0103 l\u0103mureasc\u0103 faptul c\u0103 acesta nu este un AI general, ci este focusat pe 3 direc\u021bii:<\/p>\n<ul>\n<li>Sensei Experiences \u2013 ofer\u0103 experien\u021be personalizate pentru utilizatorii finali<\/li>\n<li>Sensei Services \u2013 pentru developeri<\/li>\n<li>Sensei Framework &amp; Tools \u2013 pentru data science<\/li>\n<\/ul>\n<p>Mai jos pute\u021bi g\u0103si o list\u0103 cu principalele update-uri aduse de Adobe la Analytics Cloud, Advertising Cloud \u0219i Marketing Cloud:<\/p>\n<p><!--more--><\/p>\n<h2>Analytics Cloud<\/h2>\n<ul>\n<li>Integrare avansat\u0103 \u00eentre Adobe Analytics \u0219i Advertising Cloud; procesul de lucru este Analizeaz\u0103 \u2013 Activeaz\u0103 \u2013 Analizeaz\u0103, integrarea \u00eentre cele dou\u0103 fiind bidimensional\u0103<\/li>\n<li><strong>Paid search insights<\/strong> este un nou raport pentru analiza campaniilor; este integrat cu Google, Yahoo \u0219i Bing<\/li>\n<li><strong>Adobe Attribution IQ<\/strong> este un alt raport nou, folosit pentru a compara diferite modele de atribuire \u00een func\u021bie de orice combina\u021bie de dimensiuni, metrice \u0219i evenimente<\/li>\n<li><strong>Analysis Workspace<\/strong> este instrumentul de data discovery al suitei; a primit mai multe update-uri, de la usability la alerte mai inteligente, pentru a trimite mai pu\u021bine notific\u0103ri inutile<\/li>\n<li><strong>Data Science Workspace<\/strong> \u2013 pe modelul Analysis Workspace, apare acum \u0219i Data Science Workspace, \u00een care se pot testa propriile modele de machine learning<\/li>\n<li><strong>Auditor<\/strong> \u2013\u00a0un alt instrument nou, face audit la partea de implementare a datelor<\/li>\n<li>Streaming audio analytics\u00a0\u2013 cum \u00eei spune \u0219i numele, analytics pentru fi\u0219iere audio (podcast-uri, c\u0103r\u021bi audio, muzic\u0103 etc.)<\/li>\n<\/ul>\n<h2>Advertising Cloud<\/h2>\n<p>Suita lansat\u0103 \u00een urm\u0103 cu un an progreseaz\u0103 rapid. Pe l\u00e2ng\u0103 integr\u0103rile cu Analytics Cloud, mai merit\u0103 men\u021bionate:<\/p>\n<ul>\n<li>Bannere dinamice \u2013 se pot crea foarte u\u0219or varia\u021bii de bannere; care la r\u00e2ndul lor pot fi modificate pentru anumite audien\u021be; totul (crea\u021bia \u0219i targetarea) se face din c\u00e2teva clickuri<\/li>\n<li>Cross-channel media plan, totul dintr-un singur loc, cu calcul privind audien\u021ba deduplicat\u0103 f\u0103cut \u00een c\u00e2teva secunde (vezi imaginea de sus)<\/li>\n<\/ul>\n<h2>Marketing Cloud<\/h2>\n<ul>\n<li>Integrare Marketing Cloud \u2013 Creative Cloud; fi\u0219ierele creative se trimit direct din Photoshop \u00een banca de imagini<\/li>\n<li>Comparare simpl\u0103 \u00eentre versiuni de creative<\/li>\n<li>Smart crop \u2013 inteligen\u021ba artificial\u0103 este folosit\u0103 pentru a decupa imaginile pentru dimensiunile folosite<\/li>\n<li>Integrare Experience Manager cu Adobe Target, pentru a face A\/B teste personalizate<\/li>\n<li>Rezultate Adobe Target pentru fiecare versiune \u00een fiecare audien\u021b\u0103, realizate automat<\/li>\n<li>Adobe Campaign, din care se creeaz\u0103 campaniile de email marketing, este \u0219i el integrat de acum cu Adobe Analytics<\/li>\n<\/ul>\n<p><elevatr-form data-id=\"3b53be92-19ce-4994-8efe-2ebf0c756a9e\"><\/elevatr-form><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prim\u0103vara se anun\u021b\u0103 nout\u0103\u021bile la aplica\u021biile de marketing \u0219i analytics de la Adobe. Printre cele mai importante update-uri de la Adobe Summit 2018 se afl\u0103 apari\u021bia unui profil \u201eunificat\u201d, \u00een care companiile pot p\u0103stra la un loc toate datele despre utilizatori, date care \u00een mod obi\u0219nuit se g\u0103sesc \u00een aplica\u021bii diferite (CRM-uri, ad servere etc.). [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2181,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4,11],"tags":[385,829,811,853,180],"class_list":["post-2180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-marketing-and-advertising","category-noutati","tag-adobe","tag-adobe-advertising","tag-adobe-analytics","tag-adobe-launch","tag-omniture"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=2180"}],"version-history":[{"count":4,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2180\/revisions"}],"predecessor-version":[{"id":2185,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2180\/revisions\/2185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/2181"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=2180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=2180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=2180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}