{"id":214,"date":"2010-06-10T18:41:04","date_gmt":"2010-06-10T15:41:04","guid":{"rendered":"https:\/\/webanalyst.ro\/2010\/mai-pu%c8%9bine-date-n-google-analytics\/"},"modified":"2010-06-10T18:41:53","modified_gmt":"2010-06-10T15:41:53","slug":"mai-putine-date","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2010\/mai-putine-date\/","title":{"rendered":"Mai pu\u021bine date &icirc;n (Google) Analytics"},"content":{"rendered":"<p>Da, <strong>mai pu\u021bine<\/strong>! Sun\u0103 ciudat, pentru c\u0103 de obicei vorbim de noi capabilit\u0103\u021bi ale tool-ului de la Google. \u00cen ultimul timp \u00eens\u0103, cei de acolo au anun\u021bat 2 schimb\u0103ri din cauza c\u0103rora la Google Analytics vor ajunge mai pu\u021bine date.<\/p>\n<h2>1. C\u0103utarea securizat\u0103<\/h2>\n<p>Google Search cu https \u00een loc de http (SSL) \u00eenseamn\u0103 c\u0103 browser-ul nu va mai transmite informa\u021bii despre provenien\u021ba vizitatorilor. A\u0219adar, cei care vin din c\u0103utarile pe <a href=\"https:\/\/google.com\">http<strong>S<\/strong>:\/\/google.com<\/a> vor fi v\u0103zu\u021bi de sistemele de web analytics (toate, nu doar Google Analytics) drept vizitatori direc\u021bi. Astfel, administratorii site-urilor \u0219i online marketerii vor avea la dispozi\u021bie mai pu\u021bine informa\u021bii.<\/p>\n<h2>2. Utilizatori necontoriza\u021bi<\/h2>\n<p>Utilizatorii au acum la dispozi\u021bie s\u0103 aleag\u0103 dac\u0103 vor sau nu s\u0103 fie lua\u021bi \u00een calcul de Google Analytics, pentru a le fi protejat\u0103 intimitatea. Spre deosebire de c\u0103utarea securizat\u0103, aceasta afecteaz\u0103 doar Google Analytics, nu \u0219i celelalte tool-uri.<\/p>\n<p>Administratorii site-urilor pot \u0219i ei opta ca GAnalytics s\u0103 str\u00e2ng\u0103 \u0219i mai pu\u021bine informa\u021bii despre utilizatori. Este vorba de adresa de IP, lucru care va afecta acurate\u021bea rapoartelor geografice, dar nu cred c\u0103 vor fi mul\u021bi cei care vor opta pentru rapoarte neclare sau lips\u0103.<\/p>\n<h2>Ce e de f\u0103cut<\/h2>\n<p>Rapoartele din web analytics nu erau nici p\u00e2n\u0103 acum perfecte, iar de acum marjele de eroare cresc, poate mai mari dec\u00e2t beneficiile aduse de anumite campanii\/eforturi de marketing \u0219i nu numai.<\/p>\n<p>Partea bun\u0103 ar putea fi dac\u0103 nu vom mai auzi replici gen \u201eam 50 de unici \u00een plus fa\u021b\u0103 de tine\u201d, pentru c\u0103 oricum cifra este \u00een marja de eroare \ud83d\ude42 Mul\u021bi foloseau web analytics \u00een special pentru astfel de m\u0103sur\u0103tori, poate acum m\u0103car unii dintre ei vor \u00een\u021belege adev\u0103ratele scopuri ale analizei web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Da, mai pu\u021bine! Sun\u0103 ciudat, pentru c\u0103 de obicei vorbim de noi capabilit\u0103\u021bi ale tool-ului de la Google. \u00cen ultimul timp \u00eens\u0103, cei de acolo au anun\u021bat 2 schimb\u0103ri din cauza c\u0103rora la Google Analytics vor ajunge mai pu\u021bine date. 1. C\u0103utarea securizat\u0103 Google Search cu https \u00een loc de http (SSL) \u00eenseamn\u0103 c\u0103 browser-ul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11],"tags":[289,288,287,286],"class_list":["post-214","post","type-post","status-publish","format-standard","hentry","category-google-analytics","category-noutati","tag-intimitate","tag-privacy","tag-secure-search","tag-ssl"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=214"}],"version-history":[{"count":1,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/214\/revisions"}],"predecessor-version":[{"id":215,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/214\/revisions\/215"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}