{"id":2058,"date":"2017-09-08T14:37:40","date_gmt":"2017-09-08T11:37:40","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=2058"},"modified":"2019-04-02T13:55:37","modified_gmt":"2019-04-02T10:55:37","slug":"vwo-platforma-cro","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2017\/vwo-platforma-cro\/","title":{"rendered":"VWO devine platform\u0103 pentru Optimizarea Conversiilor"},"content":{"rendered":"<p>La 7 ani de la lansarea primului produs propriu de A\/B Testing, Visual Website Optimizer (VWO) vine cu un nou produs, prin care dore\u0219te s\u0103 acopere toate func\u021bionalit\u0103\u021bile de optimizarea conversiei, de la m\u0103surare, analiz\u0103, planificare teste, testare efectiv\u0103 \u0219i personalizare.<\/p>\n<p>\u00cen produsul \u201eclasic\u201d al celor de la VWO, aveam testare, personalizare, un heatmap simplificat \u0219i ni\u0219te sondaje (Surveys &amp; Website Reviews) \u00een stadiu beta. Lista complet\u0103 a func\u021bionalit\u0103\u021bilor principale ad\u0103ugate \u00een noul produs, mai jos:<\/p>\n<p><!--more--><\/p>\n<ul>\n<li><strong>Funnels<\/strong> \u2013 se pot crea din mai multe obiective pe care le are un site; vizitatorii sunt identifica\u021bi p\u00e2n\u0103 la 100 de zile; un exemplu de funnel poate fi format din vizitare site \u2013 abonare newsletter \u2013 testare gratuit\u0103 \u2013 cump\u0103rare produs<\/li>\n<li><strong>Heatmaps<\/strong> avansate \u2013 spuneam c\u0103 p\u00e2n\u0103 acum aveam la dispozi\u021bie ceva simplificat, doar cu modurile de vizualizare <em>Heatmap<\/em> \u0219i <em>Clickmap<\/em>; acestora li se adaug\u0103 acum <em>Clickarea<\/em>, <em>Scrollmap<\/em> \u0219i <em>Element list<\/em> (ultimul, un fel de raport cu clickurile pe fiecare link)<\/li>\n<li><strong>Recordings<\/strong> \u2013 \u00eenregistrarea complet\u0103 a comportamentului pe site \u00een timpul unei vizite<\/li>\n<li><strong>Forms<\/strong> \u2013 analiza formularelor din site; interesant este c\u0103 exist\u0103 \u0219i modul de auto-detectare a lor; de altfel, toate func\u021bionalit\u0103\u021bile noi sunt disponibile \u00eentr-o interfa\u021b\u0103 prietenoas\u0103, f\u0103r\u0103 implement\u0103ri suplimentare (fa\u021b\u0103 de produsul clasic VWO)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2064\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2017\/09\/form-analysis.png\" alt=\"\" width=\"858\" height=\"345\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2017\/09\/form-analysis.png 858w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2017\/09\/form-analysis-150x60.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2017\/09\/form-analysis-300x121.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2017\/09\/form-analysis-768x309.png 768w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><\/p>\n<ul>\n<li><strong>Observations<\/strong> \u2013 zona de planificare, format\u0103 din observa\u021bii \u0219i ipoteze, este lansat\u0103 de la zero \u00een VWO; \u00een observa\u021bii se pot str\u00e2nge idei de teste; exist\u0103 produse speciale pentru planificarea testelor \u00een CRO, dar cred c\u0103 este mai util s\u0103 ai informa\u021biile chiar \u00een plaftorma de testare<\/li>\n<li><strong>Hypotheses<\/strong> \u2013 este un jurnal cu teste \u0219i informa\u021bii despre acestea; desigur, se poate pleca de la observa\u021biile trecute \u00een sec\u021biunea anterioar\u0103 \u0219i la testele desf\u0103\u0219urate; interesant\u0103 \u0219i prioritizarea, de\u0219i scorurile sunt introduse de utilizator; zona de ipoteze este foarte util\u0103 \u00een cazul \u00een care mai multe persoane se ocup\u0103 de CRO (nu neap\u0103rat \u00een acela\u0219i timp)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2063\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2017\/09\/hypothesis.png\" alt=\"\" width=\"785\" height=\"444\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2017\/09\/hypothesis.png 785w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2017\/09\/hypothesis-150x85.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2017\/09\/hypothesis-300x170.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2017\/09\/hypothesis-768x434.png 768w\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" \/><\/p>\n<h2>Ce urmeaz\u0103: testare aplica\u021bii mobile<\/h2>\n<p>Lista func\u021bionalit\u0103\u021bilor noi nu se opre\u0219te aici. \u00cen prezent, un num\u0103r limitat de utilizatori poate folosi \u00een beta testarea aplica\u021biilor mobile. Vine de la \u00eenceput at\u00e2t cu suport pentru aplica\u021bii iOS, c\u00e2t \u0219i Android &#8211; un avantaj fa\u021b\u0103 de alte instrumente de testare. Dezavantajul este c\u0103, cel pu\u021bin \u00een prim\u0103 faz\u0103, nu exist\u0103 un editor vizual pentru modific\u0103rile aduse aplica\u021biilor, deci este nevoie de cuno\u0219tin\u021be de programare pentru a crea noi varia\u021bii.<\/p>\n<p>Fun\u021bionalit\u0103\u021bile intorudse recent \u00een VWO nu sunt revolu\u021boionare. De fapt, ele exist\u0103 \u0219i sunt disponibile de ni\u0219te ani buni. Ideea de a le integra pe toate \u00eentr-o platform\u0103 de CRO nu este nici ea nou\u0103, dar cred c\u0103 VWO este \u00een prezent singura platform\u0103 care are toate aceste servicii sub acela\u0219i acoperi\u0219. Utilizatorii existen\u021bi pot r\u0103m\u00e2ne la serviciile la care aveau acces \u0219i p\u00e2n\u0103 acum (platforma de Web Testing) sau pot pl\u0103ti diferen\u021ba pentru a avea acces \u0219i la noile func\u021bionalit\u0103\u021bi (platforma de CRO).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La 7 ani de la lansarea primului produs propriu de A\/B Testing, Visual Website Optimizer (VWO) vine cu un nou produs, prin care dore\u0219te s\u0103 acopere toate func\u021bionalit\u0103\u021bile de optimizarea conversiei, de la m\u0103surare, analiz\u0103, planificare teste, testare efectiv\u0103 \u0219i personalizare. \u00cen produsul \u201eclasic\u201d al celor de la VWO, aveam testare, personalizare, un heatmap simplificat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,6],"tags":[543,114,881,710,842,841],"class_list":["post-2058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","category-testing-optimization","tag-ab-testing","tag-funnels","tag-recordings","tag-usability-testing","tag-visual-website-optimizer","tag-vwo"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=2058"}],"version-history":[{"count":6,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2058\/revisions"}],"predecessor-version":[{"id":2068,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2058\/revisions\/2068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/2059"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=2058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=2058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=2058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}