{"id":1879,"date":"2016-03-16T12:16:15","date_gmt":"2016-03-16T10:16:15","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=1879"},"modified":"2019-01-31T20:07:34","modified_gmt":"2019-01-31T18:07:34","slug":"google-analytics-360-suite","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2016\/google-analytics-360-suite\/","title":{"rendered":"Google Analytics 360 Suite"},"content":{"rendered":"<p>Dup\u0103 cum <a href=\"https:\/\/webanalyst.ro\/blog\/2015\/google-analytics-in-2015\/\" target=\"_blank\">a\u0219teptam<\/a>, Google \u0219i-a lansat un nou produs de A\/B Testing \u0219i odat\u0103 cu el a anun\u021bat suita de produse de analytics, numit\u0103 Google Analytics 360 Suite. Iat\u0103 ce trebuie s\u0103 \u0219tii \u00een acest moment despre suita anun\u021bat\u0103 ieri de Google!<!--more--><\/p>\n<p>Primul lucru care trebuie cunoscut este c\u0103 produsele anun\u021bate \u00een suita Analytics 360 sunt enterprise, deci vor fi inaccesibile pentru cele mai multe afaceri \u0219i site-uri. Dar s\u0103 vedem lista produselor din aceast\u0103 suit\u0103:<\/p>\n<ul>\n<li><strong>Google Analytics 360<\/strong> \u2013 este noua denumire pentru Google Analytics Premium, produsul care pleac\u0103 de la pre\u021bul de $ 150.000 \/ an<\/li>\n<li><strong>Google Tag Manager 360<\/strong> \u2013 din nou, va fi versiunea pl\u0103tit\u0103 pentru GTM; aceasta \u00eenc\u0103 nu este disponibil\u0103 \u0219i nu se cunosc func\u021bionalit\u0103\u021bile suplimentare fa\u021b\u0103 de versiunea gratuit\u0103 de tag manager, dar \u0219tim c\u0103 cea din urm\u0103 are lipsuri fa\u021b\u0103 de produsele pl\u0103tite oferite de al\u021bi furnizori<\/li>\n<li><strong>Google Attribution 360<\/strong> \u2013 Adometry, cump\u0103rat de Google \u00een 2014, va fi relansat sub acest nume; Adometry era cel mai exclusivist produs de marketing de la Google \u0219i m\u0103 a\u0219tept ca acest produs de atribuire online \u0219i offline s\u0103 r\u0103m\u00e2n\u0103 la fel de inaccesibil \u0219i \u00een continuare<\/li>\n<li><strong>Google Optimize 360<\/strong> \u2013 este produsul de A\/B Testing pe care toat\u0103 lumea \u00eel a\u0219tepta; spre deosebire de Google Analytics Experiments, Optimize vine cu editor vizual pentru crearea de varia\u021bii la pagini; fa\u021b\u0103 de celelalte produse anun\u021bate, Optimize a putut fi deja testat de partenerii Google, care au remarcat integrarea foarte bun\u0103 cu obiectivele \u0219i segmentele din Google Analytics, dar aceste lucruri se pot g\u0103si \u0219i la alte produse de A\/B Testing<\/li>\n<li><strong>Google Audience Center 360<\/strong> \u2013 data management platform (DMP) \u00een cadrul suitei de analytics; a\u0219tept\u0103m s\u0103 fie lansat efectiv pentru a afla cu ce este diferit de DMP-ul din Doubleclick; de notat ca produsul din suita Doubleclick nu este disponibil \u00een Uniunea European\u0103 pentru c\u0103 nu respect\u0103 reglement\u0103rile de privacy, de v\u0103zut dac\u0103 Audience Center 360 va reu\u0219i o treab\u0103 mai bun\u0103 \u00een acest sens<\/li>\n<li><strong>Google Data Studio 360<\/strong> \u2013 va fi produsul de raportare al suitei, \u00een care se vor crea dashboard-uri cu vizualiz\u0103ri interactive; pentru sharing se va folosi infrastructura Google Docs, iar pentru analiza unor seturi complexe de date, se poate integra cu Google BigQuery, alt produs cu costuri importante \ud83d\ude42<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1882\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2016\/03\/ga_suite_overview.png\" alt=\"ga_suite_overview\" width=\"620\" height=\"517\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2016\/03\/ga_suite_overview.png 620w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2016\/03\/ga_suite_overview-150x125.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2016\/03\/ga_suite_overview-300x250.png 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>Toate produsele de mai sus sunt premium \u0219i multe dintre ele \u00eenc\u0103 nu exist\u0103, dar sunt a\u0219teptate s\u0103 apar\u0103 \u00een urm\u0103toarele luni; probabil c\u0103 tot atunci vor fi anun\u021bate \u0219i pre\u021burile. Dintre produse, m\u0103 a\u0219tept ca Google Optimize s\u0103 primeasc\u0103 p\u00e2n\u0103 la finalul anului \u0219i o versiune gratuit\u0103, a\u0219a cum au multe dintre produsele concurente.<\/p>\n<p>Noua suit\u0103 a\u0219eaz\u0103 Google la masa furnizorilor enterprise de solu\u021bii de analytics. Pentru clien\u021bi, suita \u00eenseamn\u0103 produse foarte bine integrate \u00eentre ele, cu suport \u0219i licen\u021be la nivel enterprise. Pentru utilizatorii obi\u0219nui\u021bi de Google Analytics sau Tag Manager, nu se schimb\u0103 nimic. Pentru ceilal\u021bi furnizori de produse de digital marketing \u0219i analytics, r\u0103m\u00e2ne op\u021biunea s\u0103 se focuseze pe produsele pe care Google \u00eenc\u0103 nu le ofer\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dup\u0103 cum a\u0219teptam, Google \u0219i-a lansat un nou produs de A\/B Testing \u0219i odat\u0103 cu el a anun\u021bat suita de produse de analytics, numit\u0103 Google Analytics 360 Suite. Iat\u0103 ce trebuie s\u0103 \u0219tii \u00een acest moment despre suita anun\u021bat\u0103 ieri de Google!<\/p>\n","protected":false},"author":1,"featured_media":1881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,867,11],"tags":[809,810,340,807,808,445,485],"class_list":["post-1879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-google-data-studio","category-noutati","tag-audience-center","tag-data-studio","tag-enterprise","tag-google-analytics-360","tag-google-optimize","tag-premium","tag-tag-manager"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=1879"}],"version-history":[{"count":3,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1879\/revisions"}],"predecessor-version":[{"id":2306,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1879\/revisions\/2306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/1881"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=1879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=1879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=1879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}