{"id":1874,"date":"2016-03-11T15:41:52","date_gmt":"2016-03-11T13:41:52","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=1874"},"modified":"2017-08-28T15:20:06","modified_gmt":"2017-08-28T12:20:06","slug":"dentsu-aegis-preia-cardinal-path","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2016\/dentsu-aegis-preia-cardinal-path\/","title":{"rendered":"Dentsu Aegis preia Cardinal Path"},"content":{"rendered":"<p><strong>Cardinal Path<\/strong> este una dintre cele mai vizibile agen\u021bii de digital analytics. A ap\u0103rut \u00een urm\u0103 cu exact 5 ani, prin fuziunea a 3 agen\u021bii de profil: PublicInsite, VKI Studios \u0219i WebShare. A ajuns la 80 de angaja\u021bi care activeaz\u0103 \u00een America de Nord (Statele Unite \u0219i Canada).<!--more--><\/p>\n<p>Ieri, re\u021beaua media global\u0103 <strong>Dentsu Aegis<\/strong> a anun\u021bat achizi\u021bia celor de la Cardinal Path. Din acela\u0219i grup media fac parte \u0219i agen\u021bia Carat din Fran\u021ba (prezent\u0103 ast\u0103zi \u00een 140 de \u021b\u0103ri), dar \u0219i c\u00e2teva agen\u021bii specializate, printre care a\u0219 aminti iProspect, una dintre cele mai mari re\u021bele de performance marketing (cu prezen\u021b\u0103 \u00een 49 de \u021b\u0103ri).<\/p>\n<p>Am mai amintit \u0219i \u00een trecut pe blog despre agen\u021biile media care preiau agen\u021bii de analytics, precum \u0219i de p\u0103rerile potrivit c\u0103rora asta nu ar trebui s\u0103 se \u00eent\u00e2mple pentru c\u0103 agen\u021biile de analytics au \u0219i rolul de a evalua rezultatele agen\u021biilor de media, motiv pentru care ar trebui s\u0103 r\u0103m\u00e2n\u0103 independente de re\u021belele media. Cert este c\u0103 agen\u021biile media \u00ee\u0219i recunosc nevoia de speciali\u0219ti \u00een digital analytics.<br \/>\n<elevatr-form data-id=\"3b53be92-19ce-4994-8efe-2ebf0c756a9e\"><\/elevatr-form><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cardinal Path este una dintre cele mai vizibile agen\u021bii de digital analytics. A ap\u0103rut \u00een urm\u0103 cu exact 5 ani, prin fuziunea a 3 agen\u021bii de profil: PublicInsite, VKI Studios \u0219i WebShare. A ajuns la 80 de angaja\u021bi care activeaz\u0103 \u00een America de Nord (Statele Unite \u0219i Canada).<\/p>\n","protected":false},"author":1,"featured_media":1875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[802,800,801,803,804,805,806],"class_list":["post-1874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","tag-carat","tag-cardinal-path","tag-dentsu-aegis","tag-iprospect","tag-publicinsite","tag-vki-studios","tag-webshare"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=1874"}],"version-history":[{"count":3,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1874\/revisions"}],"predecessor-version":[{"id":2029,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1874\/revisions\/2029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/1875"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=1874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=1874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=1874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}