{"id":1868,"date":"2016-02-23T16:20:09","date_gmt":"2016-02-23T14:20:09","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=1868"},"modified":"2016-02-23T16:23:47","modified_gmt":"2016-02-23T14:23:47","slug":"doubleclick-attribution","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2016\/doubleclick-attribution\/","title":{"rendered":"Data-Driven Attribution \u00een Doubleclick"},"content":{"rendered":"<p>Doubleclick continu\u0103 s\u0103 investeasc\u0103 \u00een m\u0103surarea campaniilor de publicitate online. \u00cen var\u0103 <a href=\"https:\/\/webanalyst.ro\/blog\/2015\/branding-doubleclick\/\" target=\"_blank\">semnalam<\/a> c\u0103 vor prelua indicatori din campaniile TV. Zilele acestea au anun\u021bat o nou\u0103 ini\u021biativ\u0103 ce merit\u0103 mai mult\u0103 aten\u021bie: atribuirea conversiilor pe baza datelor.<!--more--><\/p>\n<p>Suita Doubleclick for Advertisers are de ceva timp o sec\u021biune numit\u0103 <strong>Reporting and Attribution<\/strong>. Pe atribuire au \u00eenceput cu un raport numit <em>Exposure to Conversion<\/em>, au continuat cu <em>Multi-Channel Funnels<\/em> \u0219i apoi cu <em>Path to Conversion<\/em> \u0219i <em>Attribution Modeling<\/em>, rapoarte ce ne sunt cunoscute din Google Analytics.<\/p>\n<p>Cel mai nou pas este f\u0103cut \u00eempreun\u0103 cu Adometry, companie pe care Google a achizi\u021bionat-o \u00een 2014. Clien\u021bii Doubleclick vor avea la dispozi\u021bie un model de atribuire ce le va fi recomandat dup\u0103 analiza datelor timp de o s\u0103pt\u0103m\u00e2n\u0103. Noua func\u021bionalitate se nume\u0219te <strong>Data-Driven Attribution<\/strong> \u0219i este preferat\u0103 fa\u021b\u0103 de alegerea unuia dintre modelele clasice (g\u00e2ndite pentru to\u021bi advertiserii) sau crearea manual\u0103 a unuia (metod\u0103 care de obicei va lua \u00een considerare mai pu\u021bini factori).<\/p>\n<p>Ar fi o gre\u0219eal\u0103 s\u0103 afirm\u0103m c\u0103 produsele \u0219i serviciile Adometry de atribuire a conversiilor \u00een campanii online \u0219i offline sunt acum oferite gratuit clien\u021bilor Doubleclick. Totu\u0219i, cei din urm\u0103 au acum la dispozi\u021bie un model de atribuire bazat pe analiza datelor proprii din campaniile rulate prin Doubleclick, ceea ce reprezint\u0103 un mare pas \u00eenainte pentru evaluarea campaniilor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doubleclick continu\u0103 s\u0103 investeasc\u0103 \u00een m\u0103surarea campaniilor de publicitate online. \u00cen var\u0103 semnalam c\u0103 vor prelua indicatori din campaniile TV. Zilele acestea au anun\u021bat o nou\u0103 ini\u021biativ\u0103 ce merit\u0103 mai mult\u0103 aten\u021bie: atribuirea conversiilor pe baza datelor.<\/p>\n","protected":false},"author":1,"featured_media":1693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[772,583,799,746,798],"class_list":["post-1868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","tag-atribuire","tag-attribution-modeling","tag-data-driven-attribution","tag-doubleclick","tag-doubleclick-reporting-and-attribution"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=1868"}],"version-history":[{"count":3,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1868\/revisions"}],"predecessor-version":[{"id":1871,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1868\/revisions\/1871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/1693"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=1868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=1868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=1868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}