{"id":1830,"date":"2015-12-18T15:02:47","date_gmt":"2015-12-18T13:02:47","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=1830"},"modified":"2017-08-29T12:56:55","modified_gmt":"2017-08-29T09:56:55","slug":"google-analytics-in-2015","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2015\/google-analytics-in-2015\/","title":{"rendered":"10 Nout\u0103\u021bi Primite de Google Analytics \u00een 2015"},"content":{"rendered":"<p>La fiecare final de an fac o list\u0103 cu cele mai importante update-uri la produsul Google Analytics. Po\u021bi verifica listele din anii trecu\u021bi (<a href=\"https:\/\/webanalyst.ro\/blog\/2014\/google-analytics-in-2014\/\" target=\"_blank\">2014<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/google-analytics-in-2013\/\" target=\"_blank\">2013<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2013\/google-analytics-in-2012\/\" target=\"_blank\">2012<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2012\/2011-cel-mai-incarcat-an-pentru-echipa-google-analytics\/\" target=\"_blank\">2011<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2011\/google-analytics-n-2010\/\" target=\"_blank\">2010<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2010\/google-analytics-n-2009\/\" target=\"_blank\">2009<\/a>). Anul acesta m-am limitat la cele mai importante 10 func\u021bionalit\u0103\u021bi noi \u0219i le-am grupat cronologic:<!--more--><\/p>\n<h3>Ianuarie<\/h3>\n<ul>\n<li>Apare raportul <strong>Cohort Analytics<\/strong>; aproape un an mai t\u00e2rziu, acesta este \u00eenc\u0103 \u00een beta, iar raportarea cohortelor se face la un singur indicator: data achizi\u021biei unui utilizator<\/li>\n<\/ul>\n<h3>Februarie<\/h3>\n<ul>\n<li>Set\u0103rile contului primesc\u00a0<strong>Trash Can<\/strong>, un co\u0219 de gunoi \u00een care putem g\u0103si ce am \u0219ters din contul de Google Analytics \u00een ultimele 35 de zile<\/li>\n<li>Listele de remarketing prin GA pot fi create de acum instant<\/li>\n<\/ul>\n<p>Detalii despre update-urile din februarie am scris la acea vreme \u00eentr-un <a href=\"https:\/\/webanalyst.ro\/blog\/2015\/update-uri-utile-google-analytics\/\" target=\"_blank\">articol<\/a> separat.<\/p>\n<h3>Martie<\/h3>\n<ul>\n<li>\u00cen 2014 s-au lansat vizualiz\u0103rile\u00a0<strong>Treemaps<\/strong> pentru rapoartele AdWords, acum ele au fost extinse pentru toate sursele de trafic<\/li>\n<\/ul>\n<h3>Aprilie<\/h3>\n<ul>\n<li>GA pentru aplica\u021bii mobile prime\u0219te un raport nou, <strong>Lifetime Value<\/strong>; \u0219i acest raport este \u00een continuare \u00een faz\u0103 beta<\/li>\n<\/ul>\n<h3>Iunie<\/h3>\n<ul>\n<li>Apare mult a\u0219teptatul RLSA prin Google Analytics (liste de remarketing pentru search bazate pe informa\u021biile din analytics); nu pot fi folosite diverse date personale sau tehnice din GA pentru aceast\u0103 segmentare<\/li>\n<\/ul>\n<h3>Iulie<\/h3>\n<ul>\n<li>Sec\u021biunea de audien\u021b\u0103 prime\u0219te un nou raport; dup\u0103 Cohort Analytics \u0219i Lifetime Value, apare \u0219i raportul <strong>Active Users<\/strong>; la fel ca precedentele, \u0219i acest raport este \u00eenc\u0103 \u00een beta<\/li>\n<\/ul>\n<h3>Septembrie<\/h3>\n<ul>\n<li>Google Analytics este integrat cu DoubleClick for Publishers; rapoartele sunt grupate cu cele de AdSense \u00eentr-o nou\u0103 sec\u021biune, numit\u0103 <strong>Publishers<\/strong><\/li>\n<\/ul>\n<h3>Noiembrie<\/h3>\n<ul>\n<li>Sunt lansate <strong>Calculated Metrics<\/strong>, probabil cel mai important update la Google Analytics din 2015, pentru c\u0103 permite s\u0103 adaugi metrici personalizate, calculate pe baza celorlalte din Google analytics<\/li>\n<\/ul>\n<h3>Decembrie<\/h3>\n<ul>\n<li><strong>Smart Goals<\/strong> pot fi folosite pentru a optimiza campaniile AdWords; este un lucru util pentru cei care din diverse motive nu pot folosi alte conversii (de exemplu, nu pot instala coduri de tracking)<\/li>\n<\/ul>\n<h2>2016<\/h2>\n<p>\u00centotdeauna \u00eemi place s\u0103 m\u0103 uit \u0219i la ce va urma. Dac\u0103 Google Analytics ne-a obi\u0219nuit cu update-uri dese, cea mai important\u0103 dezvoltare\u00a0va fi spre suita de analytics a Google. Aceasta este format\u0103 acum din Google Analytics, Google Tag Manager \u0219i Adometry (plus diverse plugin-uri pentru acestea \u0219i sec\u021biunile de raportare din AdWords sau DoubleClick), iar 2016 va readuce \u00een portofoliul Google un instrument de A\/B Testing,\u00a0dup\u0103 ce Google Website Optimizer a fost \u00eenchis \u00een 2012. Despre noul produs\u00a0s-a scris deja pe bloguri c\u0103 se va numi\u00a0<strong>Google Optimize<\/strong> \u0219i c\u0103 va avea func\u021bionalit\u0103\u021bi de editare vizual\u0103 (adic\u0103 ce lipse\u0219te din Google Analytics Content Experiments). Apropia\u021bii Google au \u00eenceput s\u0103 dea sfaturi pentru implementarea GTM astfel \u00eenc\u00e2t el s\u0103 poat\u0103 func\u021biona \u0219i cu tag-uri\u00a0de A\/B testing, lucru pe care anterior nu \u00eel recomandau \ud83d\ude09<br \/>\n<elevatr-form data-id=\"3b53be92-19ce-4994-8efe-2ebf0c756a9e\"><\/elevatr-form>\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La fiecare final de an fac o list\u0103 cu cele mai importante update-uri la produsul Google Analytics. Po\u021bi verifica listele din anii trecu\u021bi (2014, 2013, 2012, 2011, 2010, 2009). Anul acesta m-am limitat la cele mai importante 10 func\u021bionalit\u0103\u021bi noi \u0219i le-am grupat cronologic:<\/p>\n","protected":false},"author":1,"featured_media":1834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[784,787,786,746,785,783,742],"class_list":["post-1830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","tag-784","tag-active-users","tag-cohort-analytics","tag-doubleclick","tag-lifetime-value","tag-smart-goals","tag-trash-can"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=1830"}],"version-history":[{"count":13,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1830\/revisions"}],"predecessor-version":[{"id":2034,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1830\/revisions\/2034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/1834"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=1830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=1830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=1830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}