{"id":1814,"date":"2015-10-13T17:36:42","date_gmt":"2015-10-13T14:36:42","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=1814"},"modified":"2015-10-13T17:36:42","modified_gmt":"2015-10-13T14:36:42","slug":"analytics-la-tecomm","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2015\/analytics-la-tecomm\/","title":{"rendered":"Analytics la TeCOMM"},"content":{"rendered":"<p>De obicei nu recomand conferin\u021be pe blog, unul dintre motive fiind acela c\u0103 nu avem evenimente de digital analytics sau performance marketing \u00een Rom\u00e2nia. Exist\u0103 conferin\u021be de SEO sau de PPC, dar nu de performance, \u00een general. Din acest motiv, \u00een urm\u0103 cu un an am preferat s\u0103 particip la <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/nu-incepe-cu-media\/\" target=\"_blank\">conferin\u021be<\/a>\u00a0din Europa Central\u0103.<\/p>\n<p>Fac o excep\u021bie pentru TeCOMM, eveniment dedicat industriei de eCommerce, care va avea loc s\u0103pt\u0103m\u00e2na viitoare la Cluj-Napoca. Tema acestei edi\u021bii este \u201ePower to the customers\u201d \u0219i de aici focusul pe analytics \u0219i date.<!--more--><\/p>\n<p>Nu este prima dat\u0103 c\u00e2nd la TeCOMM se vorbe\u0219te despre analytics. \u00cen prim\u0103var\u0103 <a href=\"https:\/\/webanalyst.ro\/blog\/2015\/rolul-datelor-in-marketing\/\" target=\"_blank\">subliniam<\/a>\u00a0idei din prezentarea lui Ralf Haberich, CCO la Webtrekk.<\/p>\n<p>Miercuri, 21 octombrie, este ziua de conferin\u021be. Nu trebuie ratate prezent\u0103rile lui <strong>Karandeep Singh<\/strong>, Head of Analytics la iProspect UK \u0219i <strong>Russel Sutton<\/strong>, managing director la celebra agen\u021bie Conversion Works din UK. Ace\u0219tia vor aborda subiectele big data \u0219i universal analytics.<\/p>\n<p><strong>A doua zi este pentru workshop-uri. Eu \u00eel voi sus\u021bine pe cel de analytics, numit <em>Customers, not devices<\/em>. Voi prezenta ciclul datelor, de la colectare, la prezentare \u0219i decizii bazate pe date pentru a optimiza profitul magazinului \u0219i experien\u021ba clien\u021bilor. Workshop-ul va trece \u0219i prin diverse integr\u0103ri \u0219i implement\u0103ri de analytics, printre care mobile analytics \u0219i tag management.<\/strong>\u00a0Po\u021bi completa ziua cu workshopurile de performance marketing sus\u021binute de\u00a0Kath Pay (email), Drago\u0219 Smeu (PPC) sau Claudiu F\u0103rca\u0219 (afiliere).<\/p>\n<p>Dac\u0103 nu \u021bi-ai luat \u00eenc\u0103 bilet, o po\u021bi face acum cu o ofert\u0103 special\u0103! Folose\u0219te codul <em>TeCGabriel25<\/em> la achizi\u021bia de pe <a href=\"http:\/\/cluj.tecomm.ro\/index.php\/register-page\/\" target=\"_blank\">site-ul TeCOMM<\/a>\u00a0\u0219i prime\u0219ti pe loc o reducere de 25% din pre\u021b.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De obicei nu recomand conferin\u021be pe blog, unul dintre motive fiind acela c\u0103 nu avem evenimente de digital analytics sau performance marketing \u00een Rom\u00e2nia. Exist\u0103 conferin\u021be de SEO sau de PPC, dar nu de performance, \u00een general. Din acest motiv, \u00een urm\u0103 cu un an am preferat s\u0103 particip la conferin\u021be\u00a0din Europa Central\u0103. Fac o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[778,492,777,779,780],"class_list":["post-1814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","tag-conferinta","tag-ecommerce","tag-eveniment","tag-tecomm","tag-workshop-analytics"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=1814"}],"version-history":[{"count":1,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1814\/revisions"}],"predecessor-version":[{"id":1815,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1814\/revisions\/1815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/1816"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=1814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=1814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=1814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}