{"id":1726,"date":"2015-05-29T14:10:07","date_gmt":"2015-05-29T11:10:07","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=1726"},"modified":"2015-06-03T13:22:24","modified_gmt":"2015-06-03T10:22:24","slug":"anunturile-google-pentru-mobile-marketing","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2015\/anunturile-google-pentru-mobile-marketing\/","title":{"rendered":"Anun\u021burile Google pentru Mobile Marketing"},"content":{"rendered":"<p>Luna trecut\u0103 <a href=\"https:\/\/webanalyst.ro\/blog\/2015\/yahoo-mobile-development\/\" target=\"_blank\">anun\u021bam<\/a>\u00a0produsele cu care Yahoo! atac\u0103 zona de mobile. Ieri a fost r\u00e2ndul Google s\u0103 \u00ee\u0219i prezinte nout\u0103\u021bile pentru mobile advertising \u0219i mobile analytics, la propria conferin\u021b\u0103 pentru dezvoltatori (I\/O 2015):<\/p>\n<ul>\n<li><strong>App Install Analytics<\/strong> \u2013 m\u0103surarea num\u0103rului de instal\u0103ri provenite din campanii de publicitate nu este nou\u0103 \u00een Google Analytics, dar era deficitar\u0103 pe iOS; \u00een cazul platformei de la Apple, au ajuns acum la 20 de re\u021bele de publicitate de la care colecteaz\u0103 informa\u021bii\u00e2<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<ul>\n<li><strong>Conversion Funnel<\/strong> \u2013 tot la capitolul App Install Analytics, pentru dezvoltatorii Android au ap\u0103rut rapoarte noi (vezi foto) prin care pot vedea cum convertesc afi\u0219\u0103rile din Play Store, \u00eemp\u0103r\u021bite dup\u0103 tipul de trafic (organic sau pl\u0103tit)<\/li>\n<li><strong>Player Analytics pentru Google Play Games<\/strong> \u2013 serviciul a fost lansat la \u00eenceputul anului, iar acum prime\u0219te rapoarte \u00een care dezvoltatorii pot vedea segment\u0103ri \u00een func\u021bie de c\u00e2t de implica\u021bi sunt juc\u0103torii \u0219i locurile \u00een care ace\u0219tia se blocheaz\u0103 \u00een jocuri, precum \u0219i al\u021bi indicatori noi<\/li>\n<li><strong>A\/B Testing \u00een Google Play Store<\/strong> \u2013 imaginile \u0219i descrierile pot avea p\u00e2n\u0103 la 4 versiuni care s\u0103 fie testate \u00een paralel chiar din interfa\u021ba Google Play Developer Console. \u00cen primele teste, rata de conversie a crescut cu 30%<\/li>\n<li><strong>Audience Builder Tool<\/strong> \u2013 un instrument AdMob lansat \u00een martie \u0219i aflat \u00eenc\u0103 \u00een stadiu beta care permite segmentarea utilizatorilor unei aplica\u021bii; a fost actualizat s\u0103 poat\u0103 servi reclame doar pentru anumite segmente de utilizatori \u0219i s\u0103 le ascund\u0103 altora<\/li>\n<li><strong>AdMob Reservations<\/strong> \u2013 le permite dezvoltatorilor s\u0103 \u00ee\u0219i v\u00e2nd\u0103 singuri publicitate \u00een aplica\u021bii (deci nu prin Google) \u0219i s\u0103 administreze gratuit aceste campanii \u00een sistemul AdMob<\/li>\n<li><strong>Integrare \u00eentre AdMob \u0219i Android Studio<\/strong> \u2013 un pas a\u0219teptat, dup\u0103 ce AdMob a fost integrat cu alte sisteme de acest gen<\/li>\n<li><strong>Native Ads<\/strong> \u2013 AdMob a anun\u021bat c\u0103 p\u00e2n\u0103 la finalul anului va servi \u0219i \u201ereclame native\u201d, adic\u0103 acele reclame care se integreaz\u0103 perfect cu aplica\u021biile<\/li>\n<\/ul>\n<p>Cu aceea\u0219i ocazie s-a anun\u021bat c\u0103 AdMob este integrat \u00een 650.000 de aplica\u021bii. Spre compara\u021bie, Yahoo! are date din 600.000 de aplica\u021bii prin Flurry Analytics.<\/p>\n<p>Anun\u021burile f\u0103cute de Google nu au surprins, dar s\u0103 nu uit\u0103m c\u0103 cei de acolo au avantajul Android \u00een lupta cu celelalte platforme de mobile marketing.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luna trecut\u0103 anun\u021bam\u00a0produsele cu care Yahoo! atac\u0103 zona de mobile. Ieri a fost r\u00e2ndul Google s\u0103 \u00ee\u0219i prezinte nout\u0103\u021bile pentru mobile advertising \u0219i mobile analytics, la propria conferin\u021b\u0103 pentru dezvoltatori (I\/O 2015): App Install Analytics \u2013 m\u0103surarea num\u0103rului de instal\u0103ri provenite din campanii de publicitate nu este nou\u0103 \u00een Google Analytics, dar era deficitar\u0103 pe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[754,758,613,479,336,757],"class_list":["post-1726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","tag-admob","tag-android-studio","tag-google-play","tag-mobile-advertising","tag-mobile-analytics","tag-native-ads"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=1726"}],"version-history":[{"count":5,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1726\/revisions"}],"predecessor-version":[{"id":1732,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1726\/revisions\/1732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/1727"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=1726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=1726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=1726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}