{"id":1716,"date":"2015-05-10T23:11:09","date_gmt":"2015-05-10T20:11:09","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=1716"},"modified":"2015-05-10T23:14:06","modified_gmt":"2015-05-10T20:14:06","slug":"rolul-datelor-in-marketing","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2015\/rolul-datelor-in-marketing\/","title":{"rendered":"Rolul datelor \u00een marketing"},"content":{"rendered":"<p>Ralf Haberich de la Webtrekk a fost prezent s\u0103pt\u0103m\u00e2na aceasta la Bucure\u0219ti, la conferin\u021ba TeComm. Fiind \u00eentrebat despre resursele care trebuie alocate pentru analiza datelor, el a afirmat c\u0103 <strong>analytics-ul este mai important dec\u00e2t oricare dintre canalele de marketing<\/strong>. Ralf a prezentat \u0219i cazuri \u00een care decizii de crea\u021bie au fost luate \u00een urma testelor f\u0103cute de c\u0103tre analist. <!--more-->Ne putem imagina u\u0219or \u0219i alte tipuri de decizii de marketing care pot fi luate \u00een urma test\u0103rii.\u00a0Rolul clientului cre\u0219te \u00een marketingul de ast\u0103zi, iar analistul este cel care transform\u0103 informa\u021biile de la clien\u021bi \u00een decizii. Marketing de performan\u021b\u0103 \u00eenseamn\u0103 ascultarea clien\u021bilor, care decid ce r\u0103m\u00e2ne \u0219i ce nu \u00een programul de marketing.<\/p>\n<p>Sunt tot mai multe voci care sus\u021bin c\u0103 datele devin noul limbaj de business. Cu ajutorul acestora, po\u021bi comunica \u0219i po\u021bi convinge. Datele au avut mereu un rol \u00een marile organiza\u021bii, dar \u00een ultimul timp acesta se mut\u0103 de la capacit\u0103\u021bile tehnice la cele sociale, de comunicare cu ajutorul datelor. Acest tip nou de comunicare influen\u021beaz\u0103 percep\u021bia audien\u021bei \u00een leg\u0103tur\u0103 cu anumite subiecte \u0219i deciziile care vor fi luate.<\/p>\n<p>\u0218i dac\u0103 datele sunt noul limbaj de business, <strong>statistica este gramatica<\/strong>. \u00centr-o lume \u00een care cifrele au cuv\u00e2ntul decisiv, prezentarea unor concluzii f\u0103r\u0103 baze statistice este inacceptabil\u0103. Rezultatele unui test trebuie s\u0103 fie relevante pentru \u00eentreaga audien\u021b\u0103 \u00eenainte de a trece la concluzii. Modul \u00een care sunt prezentate este la fel de important. Am detaliat aceste idei \u00eentr-un alt articol, despre <a href=\"https:\/\/webanalyst.ro\/blog\/2013\/abilitatile-unui-web-analyst\/\" target=\"_blank\">abilit\u0103\u021bile unui web analyst<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ralf Haberich de la Webtrekk a fost prezent s\u0103pt\u0103m\u00e2na aceasta la Bucure\u0219ti, la conferin\u021ba TeComm. Fiind \u00eentrebat despre resursele care trebuie alocate pentru analiza datelor, el a afirmat c\u0103 analytics-ul este mai important dec\u00e2t oricare dintre canalele de marketing. Ralf a prezentat \u0219i cazuri \u00een care decizii de crea\u021bie au fost luate \u00een urma testelor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[752,753],"class_list":["post-1716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-ralf-haberich","tag-webtrekk"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=1716"}],"version-history":[{"count":6,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1716\/revisions"}],"predecessor-version":[{"id":1724,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1716\/revisions\/1724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/1719"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=1716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=1716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=1716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}