{"id":170,"date":"2010-04-13T16:58:52","date_gmt":"2010-04-13T13:58:52","guid":{"rendered":"https:\/\/webanalyst.ro\/2010\/4sfaturi\/"},"modified":"2010-04-13T16:58:52","modified_gmt":"2010-04-13T13:58:52","slug":"4sfaturi","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2010\/4sfaturi\/","title":{"rendered":"4 reguli general valabile &icirc;n web analytics"},"content":{"rendered":"<p>Online marketerii trebuie s\u0103 justifice fiecare cent investit, mai ales dac\u0103 lucreaz\u0103 \u00een Rom\u00e2nia. Web analytics ne ajut\u0103 s\u0103 facem asta \u0219i s\u0103 lu\u0103m decizii pe baza informa\u021biilor. Iat\u0103 c\u00e2teva sfaturi pe care e bine s\u0103 ni le reamintim din c\u00e2nd \u00een c\u00e2nd:<\/p>\n<h2>M\u0103soar\u0103 tot<\/h2>\n<p>Lucrurile se schimb\u0103 cu o vitez\u0103 ame\u021bitoare \u00een mediul online, dar partea bun\u0103 este c\u0103 instrumentele de web analytics \u021bin pasul cu nout\u0103\u021bile \u00een majoritatea cazurilor. Acum po\u021bi m\u0103sura impactul video-urilor, campaniilor social media, interac\u021biunea cu site-urile flash sau vizitele de pe mobile.<\/p>\n<h2>\u00cenva\u021b\u0103 mereu<\/h2>\n<p>\u0218i dac\u0103 lucrurile se schimb\u0103, nu po\u021bi s\u0103 practici la fel ca acum 3 ani. Nici ca acum un an. Google Analytics a evoluat enorm de mult \u00een ultimele 6 luni, Omniture a fost achizi\u021bionat, tool-uri \u0219i gadget-uri noi apar mereu, iar situa\u021bia economic\u0103 este \u00eentr-o continu\u0103 schimbare. Stai informat \u0219i intr\u0103 \u00een contact cu al\u021bi practicieni!<\/p>\n<h2>Experimenteaz\u0103<\/h2>\n<p>Toat\u0103 lumea vrea studii de caz, de\u0219i pe internet po\u021bi \u00eencerca foarte ieftin. Rezultatele unui test sunt mult mai relevante dec\u00e2t un studiu de caz \u201e\u00eemprumutat\u201d, deoarece testul este pe site-ul tau, pe vizitatorii t\u0103i, campaniile tale etc.<\/p>\n<p>Mai mult, \u00een caz de nereu\u0219it\u0103 vei \u0219tii exact cauzele \u0219i vei \u00eenv\u0103\u021ba mai repede dec\u00e2t dac\u0103 ai citi ce li s-a \u00eent\u00e2mplat altora. Chiar \u0219i \u00een acest caz, costul e\u0219ecului este unul mic pe internet. A\u0219adar, experimenteaz\u0103 \u0219i gre\u0219e\u0219te c\u00e2t mai repede!<\/p>\n<h2>Ac\u021bioneaz\u0103<\/h2>\n<p>Am mai scris \u0219i o s\u0103 mai scriu: degeaba faci web analytics dac\u0103 din asta nu rezult\u0103 \u00eembun\u0103t\u0103\u021biri pentru vizitatori. Vezi ce modific\u0103ri s-au petrecut. Nu uita care e <a href=\"https:\/\/webanalyst.ro\/blog\/2010\/scopul-analizei\/\" target=\"_blank\">scopul<\/a> muncii tale!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online marketerii trebuie s\u0103 justifice fiecare cent investit, mai ales dac\u0103 lucreaz\u0103 \u00een Rom\u00e2nia. Web analytics ne ajut\u0103 s\u0103 facem asta \u0219i s\u0103 lu\u0103m decizii pe baza informa\u021biilor. Iat\u0103 c\u00e2teva sfaturi pe care e bine s\u0103 ni le reamintim din c\u00e2nd \u00een c\u00e2nd: M\u0103soar\u0103 tot Lucrurile se schimb\u0103 cu o vitez\u0103 ame\u021bitoare \u00een mediul online, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-170","post","type-post","status-publish","format-standard","hentry","category-marketing-and-advertising"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=170"}],"version-history":[{"count":0,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/170\/revisions"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}