{"id":1641,"date":"2014-12-29T15:31:53","date_gmt":"2014-12-29T13:31:53","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=1641"},"modified":"2014-12-29T15:43:06","modified_gmt":"2014-12-29T13:43:06","slug":"articolele-anului","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2014\/articolele-anului\/","title":{"rendered":"Articolele anului 2014"},"content":{"rendered":"<p>A trecut \u00eenc\u0103 un an \u0219i ne uit\u0103m s\u0103 vedem cu ce am r\u0103mas. Pe acest blog am publicat c\u00e2teva articole care cred c\u0103 merit\u0103 citite, dac\u0103 \u201ev-au sc\u0103pat\u201d. Le-am grupat \u00een trei categorii majore:<\/p>\n<h2>Media<\/h2>\n<p>Am scris articole despre eficientizarea principalelor canale de <strong>performance marketing<\/strong>:<\/p>\n<p><!--more--><\/p>\n<ul>\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2014\/ppc-rtb\/\" target=\"_blank\">PPC<\/a><\/li>\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2014\/mai-este-nevoie-de-seo\/\" target=\"_blank\">SEO<\/a><\/li>\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2014\/cum-evaluezi-programul-de-afiliere\/\" target=\"_blank\">Affiliate<\/a><\/li>\n<\/ul>\n<p>Tot la capitolul eficien\u021b\u0103 \u00een media, recomand articolele <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/nu-incepe-cu-media\/\" target=\"_blank\">Nu \u00eencepe cu media<\/a> \u0219i <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/consultantii\/\" target=\"_blank\">Consultan\u021bii<\/a>.<\/p>\n<h2>Research<\/h2>\n<p>Din\u00a0<strong>studiul pie\u021bei<\/strong> recomand articolul despre <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/notorietatea-de-brand\/\" target=\"_blank\">notorietatea de brand<\/a>. Am l\u0103murit <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/ab-testing-vs-ux-research\/\" target=\"_blank\">diferen\u021bele dintre A\/B Testing \u0219i UX Research<\/a>\u00a0\u0219i am continuat cu detalii despre alte tipuri de teste, precum cele de <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/usability-testing\/\" target=\"_blank\">usability<\/a>.<\/p>\n<p>Dar analytics-ul \u00eenseamn\u0103 mult mai mult. Poate fi folosit \u0219i pentru <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/analytics-product-management\/\" target=\"_blank\">product management<\/a>, iar rapoartele de <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/insight-uri-din-site-search\/\" target=\"_blank\">site search<\/a> sunt o surs\u0103 inepuizabil\u0103 de informa\u021bii.<\/p>\n<h2>Google<\/h2>\n<p>\u0218i-a consolidat pozi\u021bia ca furnizor de instrumente accesibile de analytics. La capitolul <strong>Google Analytics<\/strong> am pus accent dou\u0103 metode oferite pentru segmentare: <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/segmentare-google-analytics\/\" target=\"_blank\">noile segmente avansate<\/a> \u0219i <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/content-grouping-google-analytics\/\" target=\"_blank\">gruparea con\u021binutului<\/a>. Am f\u0103cut \u0219i o list\u0103 cu toate <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/google-analytics-in-2014\/\" target=\"_blank\">update-urile GA din 2014<\/a>. Nu trebuie uitat nici <strong>Google Tag Manager<\/strong>, c\u0103ruia i-am f\u0103cut o <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/gtm\/\" target=\"_blank\">prezentare general\u0103<\/a>\u00a0\u0219i am l\u0103murit una dintre cele mai des \u00eent\u00e2lnite <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/probleme-cu-auto-event-listeners\/\" target=\"_blank\">probleme<\/a> \u00een utilizarea sa.\u00a0Despre GTM inten\u021bionez s\u0103 scriu mai mult \u00een urm\u0103toarele luni, dup\u0103 ce Google va finaliza versiunea a doua.<\/p>\n<p>Sunt mult mai multe subiecte despre care a\u0219 fi vrut s\u0103 scriu anul acesta \u0219i nu am apucat s\u0103 o fac, a\u0219adar am o idee despre articolele de anul urm\u0103tor. Analiza altor canale media, managementul \u0219i vizualizarea datelor, A\/B Testing (bune practici \u0219i instrumente) sau tag management-ul sunt c\u00e2teva dintre temele pe care vreau sa le prezint pe blog \u00een urm\u0103torul an.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trecut \u00eenc\u0103 un an \u0219i ne uit\u0103m s\u0103 vedem cu ce am r\u0103mas. Pe acest blog am publicat c\u00e2teva articole care cred c\u0103 merit\u0103 citite, dac\u0103 \u201ev-au sc\u0103pat\u201d. Le-am grupat \u00een trei categorii majore: Media Am scris articole despre eficientizarea principalelor canale de performance marketing:<\/p>\n","protected":false},"author":1,"featured_media":1642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[734,736,413,732,141,737],"class_list":["post-1641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-734","tag-bilant","tag-google","tag-media","tag-research","tag-top-articole"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=1641"}],"version-history":[{"count":3,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1641\/revisions"}],"predecessor-version":[{"id":1645,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1641\/revisions\/1645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/1642"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=1641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=1641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=1641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}