{"id":1635,"date":"2014-12-22T10:19:14","date_gmt":"2014-12-22T08:19:14","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=1635"},"modified":"2014-12-22T10:22:23","modified_gmt":"2014-12-22T08:22:23","slug":"google-analytics-in-2014","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2014\/google-analytics-in-2014\/","title":{"rendered":"Ce a adus 2014 \u00een Google Analytics"},"content":{"rendered":"<p>Google Analytics ne-a obi\u0219nuit cu un num\u0103r mare de update-uri \u00een fiecare an. Po\u021bi consulta listele cu noi func\u021bionalit\u0103\u021bi din <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/google-analytics-in-2013\/\" target=\"_blank\">2013<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2013\/google-analytics-in-2012\/\" target=\"_blank\">2012<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2012\/2011-cel-mai-incarcat-an-pentru-echipa-google-analytics\/\" target=\"_blank\">2011<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2011\/google-analytics-n-2010\/\" target=\"_blank\">2010<\/a> \u0219i <a href=\"https:\/\/webanalyst.ro\/blog\/2010\/google-analytics-n-2009\/\" target=\"_blank\">2009<\/a>. Ultimul an nu a adus cele mai multe update-uri, dar au fost c\u00e2teva majore. Dar s\u0103 vedem lista:<\/p>\n<p><!--more--><\/p>\n<p><strong>Ianuarie:<\/strong><\/p>\n<ul>\n<li>\u00cembun\u0103t\u0103\u021biri la analytics remarketing, care poate folosi acum \u0219i ultima versiune a segment\u0103rii din GA<\/li>\n<\/ul>\n<p><strong>Februarie:<\/strong><\/p>\n<ul>\n<li>Rapoarte noi pentru campaniile AdWords de download aplicatii: c\u00e2teva dintre rapoartele cu care ne-au obi\u0219nuit \u00een campaniile clasice de AdWords sunt acum disponibile \u0219i pentru campaniile de mobile downloads<\/li>\n<\/ul>\n<p><strong>Martie:<\/strong><\/p>\n<ul>\n<li>GA este integrat cu AdMob, unde poate fi v\u0103zut \u00een tab-ul Analyze<\/li>\n<li>Raport nou pentru campaniile video din AdWords<\/li>\n<\/ul>\n<p><strong>Aprilie:<\/strong><\/p>\n<ul>\n<li>Universal Analytics lanseaz\u0103 prima versiune final\u0103. Am scris atunci despre <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/transferul-la-universal-analytics-pas-cu-pas\/\" target=\"_blank\">transferul la universal analytics<\/a><\/li>\n<li>Legare mai bun\u0103 a conturilor AdWords \u0219i Analytics: o interfa\u021b\u0103 nou\u0103 ajut\u0103 la legarea unui num\u0103r mare de conturi o singur\u0103 dat\u0103<\/li>\n<li>Liste \u201esmart\u201d \u00een analytics remarketing: GA a \u00eenv\u0103\u021bat s\u0103 creeze singur liste simple de remarketing<\/li>\n<li>Noua segmentare este acum disponibil\u0103 \u0219i prin API. <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/segmentare-google-analytics\/\" target=\"_blank\">Am scris despre aceast\u0103 segmentare<\/a> \u00een urm\u0103 cu un an<\/li>\n<li>Apar alertele tip diagnostic, care anun\u021b\u0103 dac\u0103 sunt probleme cu anumite imlement\u0103ri de GA<\/li>\n<li>Diverse site-uri (site-ul \u00eentreg \u0219i cel pentru mobile) \u0219i aplica\u021bii pot fi setate \u00een aceea\u0219i proprietate<\/li>\n<\/ul>\n<p><strong>Mai:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2014\/content-grouping-google-analytics\/\" target=\"_blank\">Content grouping<\/a> este raportat \u0219i \u00een Behavior Flow<\/li>\n<li>Rapoarte pentru top management \u00een analytics premium, cu o vizualizare comun\u0103 pentru toate propriet\u0103\u021bile din analytics<\/li>\n<\/ul>\n<p><strong>Iunie:<\/strong><\/p>\n<ul>\n<li>Enhanced ecommerce este lansat \u00een beta, faz\u0103 \u00een care va r\u0103m\u00e2ne p\u00e2n\u0103 \u00een noiembrie. Astfel, GA prime\u0219te rapoarte serioase de ecommerce, cu funnels \u0219i rat\u0103 de conversie calculat\u0103 pentru fiecare produs<\/li>\n<li>Are loc integrarea dintre Google Analytics Premium \u0219i Doubleclick Digital Marketing, un pas firesc av\u00e2nd \u00een vedere c\u0103 ambele sunt produse enterprise de la Google destinate marketerilor<\/li>\n<li>Cuvintele cheie din campaniile AdWords pot fi segmentate pentru ca cele de brand s\u0103 fie afi\u0219ate separate \u00een raportul Channels din analytics<\/li>\n<\/ul>\n<p><strong>Septembrie:<\/strong><\/p>\n<ul>\n<li>Este lansat\u0103 o nou\u0103 sec\u021biune cu rapoarte benchmark. Acestea compar\u0103 sursele de trafic, \u021b\u0103rile din care este accesat site-ul \u0219i device-urile vizitatorilor cu media industriei<\/li>\n<li>Remarketingul \u0219i demograficele devin disponibile \u0219i pentru aplica\u021bii mobile<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1637 size-medium alignright\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/12\/treemaps-300x163.png\" alt=\"treemaps\" width=\"300\" height=\"163\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/12\/treemaps-300x163.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/12\/treemaps-150x82.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/12\/treemaps-1024x557.png 1024w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/12\/treemaps.png 1043w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/li>\n<\/ul>\n<p><strong>Octombrie:<\/strong><\/p>\n<ul>\n<li>Este introdus\u0103 vizualizarea tip treemap pentru campaniile de AdWords<\/li>\n<\/ul>\n<p><strong>Noiembrie:<\/strong><\/p>\n<ul>\n<li>Rezultatele campaniilor de app installs \u0219i pe iOS: cine face campanii pentru a promova aplica\u021biile pentru sistemul de operare de la Apple \u0219tie c\u0103 este foarte greu s\u0103 urm\u0103reasc\u0103 rezultatele, exist\u00e2nd diverse limit\u0103ri. GA face un prim pas \u00een acest sens cu taggingul campaniilor mobile<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>2015&#8230;<\/h2>\n<p>Este firesc s\u0103 ne \u00eentreb\u0103m ce urmeaz\u0103 \u00een Google Analytics, dup\u0103 ani \u00een care am fost obi\u0219nui\u021bi cu multe update-uri. A\u0219 miza pe <strong>intelligence<\/strong>, cu alerte din ce \u00een ce mai \u201ede\u0219tepte\u201d, drept zona care va primi cele mai interesante nout\u0103\u021bi anul urm\u0103tor. Cred c\u0103 va fi dezvoltat\u0103 \u0219i partea de <strong>vizualiz\u0103ri de date<\/strong> cu noi tipuri de grafice, dup\u0103 ce anul acesta au introdus treemaps. Am v\u0103zut \u00een 2014 multe update-uri pentru <strong>mobile<\/strong> \u0219i pentru <strong>AdWords<\/strong>, sunt convins c\u0103 ele vor continua \u0219i anii urm\u0103tori, fiind domenii \u00een plin\u0103 dezvoltare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics ne-a obi\u0219nuit cu un num\u0103r mare de update-uri \u00een fiecare an. Po\u021bi consulta listele cu noi func\u021bionalit\u0103\u021bi din 2013, 2012, 2011, 2010 \u0219i 2009. Ultimul an nu a adus cele mai multe update-uri, dar au fost c\u00e2teva majore. Dar s\u0103 vedem lista:<\/p>\n","protected":false},"author":1,"featured_media":1636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[734,736,735],"class_list":["post-1635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","tag-734","tag-bilant","tag-updates"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=1635"}],"version-history":[{"count":3,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1635\/revisions"}],"predecessor-version":[{"id":1640,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1635\/revisions\/1640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/1636"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=1635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=1635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=1635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}