{"id":1560,"date":"2014-09-16T09:22:22","date_gmt":"2014-09-16T06:22:22","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=1560"},"modified":"2014-09-16T11:22:08","modified_gmt":"2014-09-16T08:22:08","slug":"millward-brown-digital","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2014\/millward-brown-digital\/","title":{"rendered":"Millward Brown a achizi\u021bionat InsightExpress"},"content":{"rendered":"<p>Am \u00eencetat s\u0103 scriu despre achizi\u021bii, \u00eens\u0103 aceasta este una major\u0103:\u00a0Millward Brown, parte a holdingului WPP, a achizi\u021bionat recent un concurent,\u00a0<a href=\"https:\/\/www.insightexpress.com\/\" target=\"_blank\">InsightExpress<\/a>, companie focusat\u0103 pe media analytics pentru brand marketing.\u00a0Millward Brown \u00ee\u0219i \u00eent\u0103re\u0219te din nou pozi\u021bia pe zona digital\u0103, dup\u0103 ce \u00een 2005 a achizi\u021bionat\u00a0Dynamic Logic, iar \u00een anul 2008\u00a0Compete.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1562\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/09\/mb-digital.png\" alt=\"mb-digital\" width=\"260\" height=\"63\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/09\/mb-digital.png 260w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/09\/mb-digital-150x36.png 150w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><!--more--><\/p>\n<p>InsightExpress a dezvoltat solu\u021bii proprii de m\u0103surat ROI-ul pentru campanii online, pe telefoane mobile, pe tablete \u0219i cross-media. Are aproximativ 100 de angaja\u021bi \u0219i 200 de clien\u021bi din zona media, printre care Google, Microsoft, Hulu, Amazon \u0219i agen\u021bii globale de media. Declara\u021biile\u00a0men\u021bioneaz\u0103 c\u0103 noul portofoliu va dubla prezen\u021ba\u00a0Millward Brown Digital.<\/p>\n<p>Holdingul WPP a achizi\u021bionat \u00een prima parte a anului 43 de companii. Cel mai recent, cei de acolo preluat\u00a0<a href=\"http:\/\/www.keyade.com\/\" target=\"_blank\">Keyade<\/a>, companie de search marketing din Fran\u021ba, care de\u021bine \u0219i o un instrument propriu de m\u0103surat eficien\u021ba campaniilor, numit\u00a0Madmetrics Analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Am \u00eencetat s\u0103 scriu despre achizi\u021bii, \u00eens\u0103 aceasta este una major\u0103:\u00a0Millward Brown, parte a holdingului WPP, a achizi\u021bionat recent un concurent,\u00a0InsightExpress, companie focusat\u0103 pe media analytics pentru brand marketing.\u00a0Millward Brown \u00ee\u0219i \u00eent\u0103re\u0219te din nou pozi\u021bia pe zona digital\u0103, dup\u0103 ce \u00een 2005 a achizi\u021bionat\u00a0Dynamic Logic, iar \u00een anul 2008\u00a0Compete.<\/p>\n","protected":false},"author":1,"featured_media":1564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[318,723,724,722,141,162],"class_list":["post-1560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","tag-insightexpress","tag-keyade","tag-madmetrics","tag-millward-brown","tag-research","tag-wpp"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=1560"}],"version-history":[{"count":5,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1560\/revisions"}],"predecessor-version":[{"id":1567,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1560\/revisions\/1567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/1564"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=1560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=1560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=1560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}