{"id":156,"date":"2010-03-25T18:24:32","date_gmt":"2010-03-25T16:24:32","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=156"},"modified":"2010-03-25T18:26:20","modified_gmt":"2010-03-25T16:26:20","slug":"adwords-search-funnels-in-google-analytics","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2010\/adwords-search-funnels-in-google-analytics\/","title":{"rendered":"AdWords Search Funnels \u00een Google Analytics"},"content":{"rendered":"<p>Google Analytics este acum \u0219i mai bun la interpretat performan\u021bele campaniilor AdWords, datorit\u0103 func\u021biei AdWords Search Funnels, care s-a lansat \u00een versiune beta, cum le st\u0103 bine inova\u021biilor de la Google \ud83d\ude42<\/p>\n<p>Este vorba de un set de rapoarte noi care descriu comportmentul din momentul \u00een care este v\u0103zut\u0103 (afi\u0219at\u0103) prima reclam\u0103 AdWords p\u00e2n\u0103 \u00een momentul conversiei. Cuvintele cheie din campanii sunt \u00eemp\u0103r\u021bite \u00een 3 categorii, fiecare cu propriul raport, \u00een func\u021bie de (in)ac\u021biunea utilizatorilor \u00een urma reclamelor afi\u0219ate pentru respectivele keywords.<\/p>\n<p>Rapoartele noi, pe numele lor \u00een englez\u0103 pentru \u00eenceput, sunt: Top conversions, Assist clicks &amp; impressions, Assist conversions, 1st click analysis, Last click analysis, Top paths, Time lag, Path length.<\/p>\n<p>Sunt multe informa\u021bii noi, at\u00e2t privind click-urile c\u00e2t \u0219i impresiile. \u00cen plus, acum putem analiza din acela\u0219i profil \u0219i performan\u021bele datorate primului click al utilizatorului, c\u00e2t \u0219i cele ale ultimului click.<\/p>\n<p>\u00cen continuare, filmule\u021bul de prezentare realizat de Google pentru noile rapoarte (\u00een englez\u0103):<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"640\" height=\"385\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/Wwj5W0UzAlo&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"640\" height=\"385\" src=\"http:\/\/www.youtube.com\/v\/Wwj5W0UzAlo&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics este acum \u0219i mai bun la interpretat performan\u021bele campaniilor AdWords, datorit\u0103 func\u021biei AdWords Search Funnels, care s-a lansat \u00een versiune beta, cum le st\u0103 bine inova\u021biilor de la Google \ud83d\ude42 Este vorba de un set de rapoarte noi care descriu comportmentul din momentul \u00een care este v\u0103zut\u0103 (afi\u0219at\u0103) prima reclam\u0103 AdWords p\u00e2n\u0103 \u00een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11,8],"tags":[211,104,208,210,209,212,215,217,216,214,207,213,218],"class_list":["post-156","post","type-post","status-publish","format-standard","hentry","category-google-analytics","category-noutati","category-search-engine-marketing","tag-1st-click-analysis","tag-adwords","tag-assist-clicks","tag-assist-conversions","tag-assist-impressions","tag-last-click-analysis","tag-path-length","tag-primul-click","tag-search-funnels","tag-time-lag","tag-top-conversions","tag-top-paths","tag-ultimul-click"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":3,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/156\/revisions"}],"predecessor-version":[{"id":159,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/156\/revisions\/159"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}