{"id":138,"date":"2010-02-15T11:57:52","date_gmt":"2010-02-15T09:57:52","guid":{"rendered":"https:\/\/webanalyst.ro\/2010\/tagging\/"},"modified":"2010-02-15T11:57:52","modified_gmt":"2010-02-15T09:57:52","slug":"tagging","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2010\/tagging\/","title":{"rendered":"Segmentarea prin etichetare"},"content":{"rendered":"<p>Segmentarea este inima activit\u0103\u021bilor de web analytics. Instrumentele de colectat date ofer\u0103 mai multe modalit\u0103\u021bi pentru realizarea segment\u0103rii, \u00een func\u021bie de scop. <\/p>\n<p>Probabil c\u0103 cel mai simplu sunt de folosit func\u021biile numite chiar segmentare de c\u0103tre instrumente, \u00eens\u0103 de cele mai multe ori acestea se limiteaz\u0103 la segmentat rapoarte, neacoperind dec\u00e2t superficial partea de analiz\u0103. Alte func\u021bii care pot fi folosite pentru diverse segment\u0103ri sunt filtrele, sursele de trafic, customiz\u0103rile link-urilor \u0219i ale altor variabile etc.<\/p>\n<p><a href=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2010\/02\/etichete.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"border-right-width: 0px; margin: 0px 0px 0px 5px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px\" title=\"etichete\" border=\"0\" alt=\"etichete\" align=\"right\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2010\/02\/etichete_thumb.jpg\" width=\"310\" height=\"310\" \/><\/a> <\/p>\n<p>O variant\u0103 mai peste m\u00e2n\u0103 dec\u00e2t cele amintite mai sus, dar de multe ori mai eficient\u0103, este <strong>tagging<\/strong>-ul (<strong>etichetarea<\/strong>). S\u0103 ne imagin\u0103m c\u0103 vrem s\u0103 compar\u0103m c\u00e2te pagini au v\u0103zut vizitatorii \u00eenregistra\u021bi cu c\u00e2te au v\u0103zut ceilal\u021bi. Sau c\u0103 vrem s\u0103 vedem c\u00e2t a durat p\u00e2n\u0103 s\u0103 treac\u0103 dintr-o tab\u0103r\u0103 \u00een cealalt\u0103. \u00cen acest exemplu simplu, trebuie s\u0103 segment\u0103m \u00een dou\u0103 categorii vizitatorii. Vom face asta aplic\u00e2ndu-le vizitatorilor din fiecare categorie c\u00e2te o etichet\u0103 diferit\u0103, pentru ca apoi s\u0103 avem statistici separate pentru cele dou\u0103 tipuri de utilizatori ai site-ului. <\/p>\n<p>Datele rezultate sunt mult mai utile dec\u00e2t \u00een cazul simplei filtr\u0103ri a unui raport. Prin aceea\u0219i metod\u0103 putem segmenta vizitatorii site-ului \u00een func\u021bie de faza de cump\u0103rare \u00een care se afl\u0103 sau \u00een func\u021bie de scopul pentru care acceseaz\u0103 site-ul.<\/p>\n<p>Probabil cea mai mare limitare este c\u0103 indiferent de instrumentul folosit, acest tip de segmentare se face \u00eenainte de colectarea datelor pentru analiz\u0103. De regul\u0103, \u00een Google Analytics se utilizeaz\u0103 variabilele customizate (<em>custom variables<\/em>), iar \u00een SiteCatalyst se fac prin <em>Segment Definition Builder<\/em>, dar acestea nu sunt singurele c\u0103i spre acest tip de segmentare.<\/p>\n<p>&#160;<\/p>\n<p><em>Surs\u0103 foto: <a href=\"http:\/\/www.flickr.com\/photos\/craftapalooza\/\" target=\"_blank\">craftapalooza<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segmentarea este inima activit\u0103\u021bilor de web analytics. Instrumentele de colectat date ofer\u0103 mai multe modalit\u0103\u021bi pentru realizarea segment\u0103rii, \u00een func\u021bie de scop. Probabil c\u0103 cel mai simplu sunt de folosit func\u021biile numite chiar segmentare de c\u0103tre instrumente, \u00eens\u0103 de cele mai multe ori acestea se limiteaz\u0103 la segmentat rapoarte, neacoperind dec\u00e2t superficial partea de analiz\u0103. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[177,181,175,180,152,178,179,176,109],"class_list":["post-138","post","type-post","status-publish","format-standard","hentry","category-behavioral-targeting","tag-custom-vabriables","tag-fazele-cumpararii","tag-filtre","tag-omniture","tag-referrer","tag-segment-definition-builder","tag-sitecatalyst","tag-surse-trafic","tag-variabile-customizate"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=138"}],"version-history":[{"count":0,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/138\/revisions"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}