{"id":1321,"date":"2014-04-07T20:48:39","date_gmt":"2014-04-07T17:48:39","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=1321"},"modified":"2021-12-08T12:59:57","modified_gmt":"2021-12-08T10:59:57","slug":"consultantii","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2014\/consultantii\/","title":{"rendered":"\u201eConsultan\u021bii\u201d"},"content":{"rendered":"<p>Urm\u0103torul video, devenit viral \u00een ultimele s\u0103pt\u0103m\u00e2ni, \u00a0reu\u0219e\u0219te s\u0103 prezinte cu umor situa\u021bii des \u00eent\u00e2lnite \u00een rela\u021biile dintre agen\u021bii \u0219i clien\u021bi, dar \u0219i din interiorul agen\u021biilor. Urm\u0103ri\u021bi cu aten\u021bie\u00a0vorbele lipsite de sens ale cucoanelor corporatiste, managerul care pentru bani ar accepta orice, project managerul care \u00ee\u0219i noteaz\u0103 cu aten\u021bie doar ca s\u0103 spun\u0103 c\u0103 orice e posibil \u0219i specialistul care nu este ascultat:<br \/>\n<object width=\"560\" height=\"315\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"\/\/www.youtube.com\/v\/BKorP55Aqvg?hl=en_US&amp;version=3&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" src=\"\/\/www.youtube.com\/v\/BKorP55Aqvg?hl=en_US&amp;version=3&amp;rel=0\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" width=\"560\" height=\"315\" \/><\/object><\/p>\n<p>La final, specialistul este absorbit de ma\u0219in\u0103ria corporatist\u0103 \u0219i accept\u0103 lucruri despre care \u0219tie deja c\u0103 nu vor merge. Obosit s\u0103 ofere explica\u021bii, se va comporta \u0219i el ca ceilal\u021bi din jur.<!--more--><\/p>\n<p>\u00cen acest caz exista un specialist. \u00cen marketingul online din Rom\u00e2nia, sunt pu\u021bine echipele care beneficiaz\u0103 de un specialist \u00een analytics. Am scris un articol separat despre <a href=\"https:\/\/webanalyst.ro\/blog\/2013\/abilitatile-unui-web-analyst\/\" target=\"_blank\" rel=\"noopener\">abilit\u0103\u021bile necesare unui web analyst<\/a>;\u00a0acestea variaz\u0103 de la online, la statistic\u0103, marketing \u0219i business &#8211; nu e de mirare c\u0103 un bun web analyst este greu de g\u0103sit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1319\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/03\/dilbertminingdata.jpg\" alt=\"dilbertminingdata\" width=\"595\" height=\"189\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/03\/dilbertminingdata.jpg 595w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/03\/dilbertminingdata-150x47.jpg 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/03\/dilbertminingdata-300x95.jpg 300w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/p>\n<p>\u0218i mai trist este c\u0103 \u00een multe cazuri, ace\u0219ti speciali\u0219ti nu sunt asculta\u021bi, iar rezultatul este acela\u0219i ca \u00een scena din video.<\/p>\n<h2>Consultan\u021ba<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1335\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/03\/hiene.jpg\" alt=\"hiene\" width=\"240\" height=\"180\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/03\/hiene.jpg 240w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/03\/hiene-150x112.jpg 150w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/>Nu \u00eentotdeauna aceasta este problema. Un lucru care se \u00eent\u00e2mpl\u0103 \u0219i mai des este s\u0103 fie ascultate persoanele nepotrivite. \u00cen ziua de ast\u0103zi to\u021bi sunt speciali\u0219ti, exper\u021bi, consultan\u021bi, autori sau traineri. Pia\u021ba de marketing online din Rom\u00e2nia este \u00eenc\u0103 mic\u0103, dar nu ducem lips\u0103 cei auto-intitula\u021bi exper\u021bi. Nu mai conteaz\u0103 experien\u021ba, nu mai conteaz\u0103 la ce nivel era trainingul sau c\u00e2te idei originale avea materialul publicat, important este s\u0103 ne prezent\u0103m cu unul dintre titlurile de mai sus. Ace\u0219tia sunt \u201econsultan\u021bii\u201d.<\/p>\n<p>Se spune c\u0103, <strong>pentru a fi consultant, trebuie s\u0103 ai mai multe ore de practic\u0103 dec\u00e2t ore de consultan\u021b\u0103<\/strong>. Nu \u0219i \u00een Rom\u00e2nia, unde to\u021bi \u0219tiu ce ar trebui s\u0103 fac\u0103 ceilal\u021bi.<\/p>\n<p>Sigur c\u0103 sunt \u0219i consultan\u021bi care \u00ee\u0219i merit\u0103 renumele \u0219i onorariile, \u00eens\u0103 fugi de cei la care observi una dintre urm\u0103toarele metehne:<\/p>\n<ul>\n<li>dau sfaturi de email marketing de\u0219i nu s-au ocupat niciodat\u0103 de crearea sau trimiterea unui newsletter<\/li>\n<li>\u0219tiu ce ar trebui s\u0103 faci \u00een social media de\u0219i nu au r\u0103spuns \u00een via\u021ba lor la comentarii de la clien\u021bi nemul\u021bumi\u021bi<\/li>\n<li>au toate r\u0103spunsurile despre cum ar trebui s\u0103 fie landing page-urile f\u0103r\u0103 a face <a href=\"https:\/\/webanalyst.ro\/blog\/sectiune\/testing-optimization\/\" target=\"_blank\" rel=\"noopener\">testare<\/a><\/li>\n<li>se cred exper\u021bi \u00een usability dar nu cunosc no\u021biuni de baz\u0103 precum \u201enofollow\u201d sau nu au f\u0103cut \u00een via\u021ba lor un wireframe<\/li>\n<li>\u0219tiu c\u0103 nu faci bine blogging de\u0219i nu au \u021binut niciodat\u0103 un blog activ m\u0103car un an; la fel, \u00ee\u0219i dau cu p\u0103rerea despre copywriting \u0219i content f\u0103r\u0103 nimic care s\u0103 \u00eei califice pentru asta<\/li>\n<li>se cred exper\u021bi \u00een analytics pentru c\u0103 \u0219tiu (mai mult sau mai pu\u021bin) Google Analytics<\/li>\n<li>afirm\u0103 c\u0103 \u0219tiu totul despre SEM, dar nu \u00eei intereseaz\u0103 SEO, c\u0103 oricum moare<\/li>\n<li>recomand\u0103 prezen\u021ba pe Google+ de\u0219i, cel mai probabil, audien\u021ba nu este acolo; a\u0219 putea s\u0103 dezvolt lejer acest punct \u00eentr-un articol \u00eentreg, pentru c\u0103 am auzit multe sfaturi potrivit c\u0103rora ar fi obligatoriu ca un brand local s\u0103 fie prezent \u00een aceast\u0103 re\u021bea social\u0103, iar argumentele pe care se bazau erau de-a dreptul ridicole<strong><br \/>\n<\/strong><\/li>\n<li>sus\u021bin c\u0103 trebuie s\u0103 folose\u0219ti un anumit canal sau un anumit format de publicitate \u201eca sa fii primul\u201d, chiar dac\u0103 nu are leg\u0103tur\u0103 cu obiectivele<\/li>\n<li>afirm\u0103 c\u0103 social media nu cost\u0103 nimic<\/li>\n<li>se laud\u0103 c\u0103 au dus site-ul pe prima pozi\u021bie \u00een Google pentru keyword-ul identic cu numele domeniului<\/li>\n<li>c\u00e2nd nu au rezultate, problema niciodat\u0103 nu este la ce au f\u0103cut ei; dac\u0103 au f\u0103cut campania, e de vina landing page-ul (sau invers)<\/li>\n<li>consider\u0103 orice ac\u021biune a lor ca fiind <a href=\"https:\/\/webanalyst.ro\/blog\/2013\/nu-orice-schimbare-e-optimizare\/\" target=\"_blank\" rel=\"noopener\">optimizare<\/a><\/li>\n<li>petrec mai mult la conferin\u021be \u0219i alte evenimente \u0219i mai pu\u021bin timp practic\u00e2nd<\/li>\n<li>devin exper\u021bi \u00een anumite lucruri \u00een maxim c\u00e2teva luni dup\u0103 ce le descoper\u0103<\/li>\n<li>\u0219tiu ce ar trebui s\u0103 fac\u0103 un mare business de\u0219i ei niciodat\u0103 nu au lucrat pentru cineva aflat \u00een aceea\u0219i faz\u0103 de dezvoltare<\/li>\n<li>dac\u0103 le spui c\u0103 deja te-ai g\u00e2ndit la acelea\u0219i lucruri sau c\u0103 sunt deja \u00een lucru, te vor privi superior \u0219i ne\u00eencrez\u0103tor de parc\u0103 ar spune \u201eda, sigur&#8230; \u0219tii tu din astea\u201d<\/li>\n<li>nu petrec timp constant \u00eenv\u0103\u021b\u00e2nd lucruri noi<\/li>\n<li>critic\u0103 tot ce este f\u0103cut de altcineva; noroc c\u0103 au venit ei salvatori \u0219i prin c\u00e2teva mail-uri \u0219i un powerpoint vor schimba radical situa\u021bia; \u00een general, mai mult critic\u0103 dec\u00e2t creeaz\u0103<\/li>\n<li>dac\u0103 le spui c\u0103 ceva nu este posibil (de exemplu, dpdv tehnic), se vor comporta ca \u00een video-ul de mai sus<\/li>\n<li>se bazeaz\u0103 pe un singur instrument \u0219i nu concep c\u0103 acesta ar putea avea erori<\/li>\n<li>sunt exper\u021bi \u00een online dar nu au niciun fel de site<\/li>\n<li>se laud\u0103 cu clien\u021bi pe care nu au lucrat ei, ci colegii lor sau altcineva din grup<\/li>\n<li>se laud\u0103 cel mai mult cu un job pe care l-au avut anterior<\/li>\n<li>\u00een general, au impresia c\u0103 \u0219tiu tot (toate specializ\u0103rile pentru toate industriile)<\/li>\n<\/ul>\n<p>Acestea sunt c\u00e2teva dintre problemele cu oamenii din marketingul online din Rom\u00e2nia. Cu siguran\u021b\u0103 lista este mult mai lung\u0103, dar sper c\u0103 am reu\u0219it s\u0103 v\u0103 pun pe g\u00e2nduri despre \u201econsultan\u021bii\u201d din jurul vostru.<\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/davidbygott\/4046054583\/in\/photostream\/\" target=\"_blank\" rel=\"noopener\"><em>Surs\u0103 foto<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Urm\u0103torul video, devenit viral \u00een ultimele s\u0103pt\u0103m\u00e2ni, \u00a0reu\u0219e\u0219te s\u0103 prezinte cu umor situa\u021bii des \u00eent\u00e2lnite \u00een rela\u021biile dintre agen\u021bii \u0219i clien\u021bi, dar \u0219i din interiorul agen\u021biilor. Urm\u0103ri\u021bi cu aten\u021bie\u00a0vorbele lipsite de sens ale cucoanelor corporatiste, managerul care pentru bani ar accepta orice, project managerul care \u00ee\u0219i noteaz\u0103 cu aten\u021bie doar ca s\u0103 spun\u0103 c\u0103 orice [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[695,691,693,692,694],"class_list":["post-1321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-advertising","tag-autori","tag-consultanta","tag-experti","tag-specialisti","tag-traineri"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=1321"}],"version-history":[{"count":20,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1321\/revisions"}],"predecessor-version":[{"id":3007,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1321\/revisions\/3007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/1335"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=1321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=1321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=1321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}