{"id":126,"date":"2010-01-27T01:28:49","date_gmt":"2010-01-26T23:28:49","guid":{"rendered":"https:\/\/webanalyst.ro\/2010\/planificarea-wa\/"},"modified":"2010-01-27T01:28:49","modified_gmt":"2010-01-26T23:28:49","slug":"planificarea-wa","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2010\/planificarea-wa\/","title":{"rendered":"Planificare \u0219i bune practici &icirc;n web analytics"},"content":{"rendered":"<p>Dac\u0103 vrei s\u0103 ob\u021bii cele mai bune informa\u021bii web trebuie s\u0103 planifici procesul de web analytics, la fel ca orice alt\u0103 activitate a organiza\u021biei. Iat\u0103 c\u00e2\u021biva pa\u0219i care te vor ajuta s\u0103 faci acest lucru:<\/p>\n<h2>Obiectivele \u00een primul r\u00e2nd<\/h2>\n<p>Exist\u0103 o mul\u021bime de tehnici \u0219i instrumente care pot fi folosite pentru a ob\u021bine cele mai bune informa\u021bii web. Nu ai de unde s\u0103 \u0219tii care sunt cele mai potrivite dac\u0103 nu \u0219tii ce vrei s\u0103 m\u0103sori. Nici s\u0103 schimbi arbitrii \u00een timpul jocului nu este deloc indicat. A\u0219adar, stabile\u0219te obiectivele \u00eenainte de a da drumul motora\u0219elor. Doar dup\u0103 ce ai obiectivele clare pentru afacerea online po\u021bi s\u0103 alegi instrumente, servicii etc.<\/p>\n<h2>Echipa c\u00e2\u0219tig\u0103toare<\/h2>\n<p>F\u0103r\u0103 o echip\u0103 care s\u0103 se ocupe de web analytics totul este \u00een zadar. \u00centr-o situa\u021bie ideal\u0103, din aceast\u0103 echip\u0103 ar face parte o persoan\u0103 tehnic\u0103 \u0219i una care s\u0103 analizeze datele \u0219i s\u0103 propun\u0103 ac\u021biuni pentru optimizare. \u00cen orice caz, \u00een organiza\u021bie ar trebui s\u0103 fie cel pu\u021bin o persoan\u0103 dedicat\u0103 activit\u0103\u021bilor de web analytics. Alt aspect crucial este existen\u021ba unei persoane care s\u0103 aib\u0103 puterea decizional\u0103 pentru a duce la \u00eendeplinire ac\u021biunile pentru optimizare.<\/p>\n<h2>La treab\u0103!<\/h2>\n<p>Avem obiective, instrumente, echip\u0103. OK, dar\u2026 cum proced\u0103m? De regul\u0103, etapele sunt <strong>M\u0103surare \u2013 Raportare \u2013 Analiz\u0103 \u2013 Optimizare<\/strong>. Apoi ciclul este reluat iar \u0219i iar. Cele 4 etape merit\u0103 articole separate, dar trebuie s\u0103 subliniez \u00eenc\u0103 de acum c\u0103 raportarea nu se refer\u0103 doar la extragerea datelor din solu\u021biile de web analytics, ci \u0219i la prezentarea lor astfel \u00eenc\u00e2t s\u0103 fie utile \u0219i pentru persoanele mai pu\u021bin familiarizate cu web-ul.<\/p>\n<p>Ace\u0219tia sunt pilonii principali \u00een sus\u021binerea unor activit\u0103\u021bi sustenabile de web analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dac\u0103 vrei s\u0103 ob\u021bii cele mai bune informa\u021bii web trebuie s\u0103 planifici procesul de web analytics, la fel ca orice alt\u0103 activitate a organiza\u021biei. Iat\u0103 c\u00e2\u021biva pa\u0219i care te vor ajuta s\u0103 faci acest lucru: Obiectivele \u00een primul r\u00e2nd Exist\u0103 o mul\u021bime de tehnici \u0219i instrumente care pot fi folosite pentru a ob\u021bine cele mai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[158,19,66,70,157,43],"class_list":["post-126","post","type-post","status-publish","format-standard","hentry","category-analytics","tag-echipa","tag-etape","tag-kpi","tag-obiective","tag-planificare","tag-proces"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":0,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/126\/revisions"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}