{"id":1224,"date":"2014-01-03T12:04:59","date_gmt":"2014-01-03T10:04:59","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=1224"},"modified":"2014-09-06T12:26:50","modified_gmt":"2014-09-06T09:26:50","slug":"analiza-rezultatelor-testelor","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2014\/analiza-rezultatelor-testelor\/","title":{"rendered":"Analiza rezultatelor testelor"},"content":{"rendered":"<p>Exist\u0103 un lucru mai r\u0103u dec\u00e2t s\u0103 nu testezi \u0219i acesta este s\u0103 interpretezi gre\u0219it rezultatele testelor. Odat\u0103 ce \u00eencepi s\u0103 testezi colegii vor veni cu \u00eentreb\u0103ri de genul <em>s\u0103 folosim poze cu oameni sau cu produse?<\/em>\u00a0Tenta\u021bia celor mai mul\u021bi este s\u0103 se pozi\u021bioneze ca exper\u021bi \u00een organiza\u021bie \u0219i s\u0103 aib\u0103 un r\u0103spuns ad-hoc la fiecare \u00eentrebare. Din p\u0103cate, multre dintre aceste r\u0103spunsuri sunt gre\u0219ite. S\u0103 vedem cum putem evita aceste gre\u0219eli!<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1226\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/01\/zar.jpg\" alt=\"zar\" width=\"331\" height=\"500\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/01\/zar.jpg 331w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/01\/zar-99x150.jpg 99w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2014\/01\/zar-198x300.jpg 198w\" sizes=\"auto, (max-width: 331px) 100vw, 331px\" \/><\/p>\n<h2>F\u0103r\u0103 generaliz\u0103ri<\/h2>\n<p>Dac\u0103 imaginile statice au avut rezultate mai bune fa\u021b\u0103 de cele video pe o pagin\u0103, nu \u00eenseamn\u0103 c\u0103 la fel se va \u00eent\u00e2mpla pe fiecare landing page cu care vei lucra \u00een continuare. Eviden\u021bierea testimonialelor sau a\u0219ezarea butoanelor \u00een partea dreapt\u0103 sunt alte generaliz\u0103ri des \u00eent\u00e2lnite.<\/p>\n<p>Fiecare afirma\u021bie ar trebui testat\u0103 \u00een fiecare caz.<\/p>\n<h2>Relevan\u021ba statistic\u0103<\/h2>\n<p>E foarte tentant s\u0103 verifici rezultatele \u00een urm\u0103toarele ore sau zile de la pornirea testului, dar asta nu va ajuta. A\u0219teapt\u0103 ca testul s\u0103 ajung\u0103 la rezultate relevante!<\/p>\n<p>S\u0103 nu uit\u0103m nici de acurate\u021be. Dac\u0103 o variant\u0103 are \u0219anse s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 cu 12% rata de conversie \u00een 95% dintre cazuri, nu \u00eenseamn\u0103 c\u0103 \u00eembun\u0103t\u0103\u021birea va fi de fix 12% \u00eentotdeauna. Cifrele pot varia cu u\u0219urin\u021b\u0103 \u00eentre 2 \u0219i 24%. Instrumentele de testare ne ajut\u0103 anun\u021b\u00e2nd c\u00e2nd rezultatele sunt relevante statistic, dar analistul trebuie s\u0103 \u0219tie diverse varia\u021bii pe care cifrele statistice le permit. Repetarea unor teste la un anumit interval de timp poate fi o metod\u0103 pentru evitarea b\u0103t\u0103ilor de cap.<\/p>\n<h2>Lipsa rezultatelor<\/h2>\n<p>Pot ap\u0103rea teste care nu ofer\u0103 rezultate, lucru frustrant. De la caz la caz, te poate ajuta unul dintre urm\u0103toarele sfaturi:<\/p>\n<ul>\n<li><strong>nu renun\u021ba prea repede<\/strong> &#8211; sunt teste care au nevoie de mai mult timp p\u00e2n\u0103 c\u00e2nd una dintre variante s\u0103 se remarce fa\u021b\u0103 de celelalte<\/li>\n<li><strong>scoate variantele neperformante<\/strong> &#8211; chiar dac\u0103 testul nu a ajuns la final, putem vedea variantele care sunt mult \u00een urma celorlalte; le putem exclude ca s\u0103 afl\u0103m c\u00e2\u0219tig\u0103torul mai repede, dar aten\u021bie ca fiecare variant\u0103 s\u0103 primeasc\u0103 suficient trafic \u00eenainte de a decide c\u0103 este pierz\u0103toare<\/li>\n<li><strong>stabile\u0219te clar obiectivele \u00eenainte de a \u00eencepe testul<\/strong> &#8211; am detaliat <a href=\"https:\/\/webanalyst.ro\/blog\/2013\/bune-practici-pentru-testare-si-cro\/\" target=\"_blank\">cum trebuie preg\u0103tit un test \u00eentr-un alt articol<\/a><\/li>\n<li><strong>reprioritizeaz\u0103 urm\u0103toarele teste<\/strong> \u00een func\u021bie de fiecare rezultat &#8211; cu fiecare test afli ceva nou, deci le po\u021bi planifica mai bine pe urm\u0103toarele<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em><a href=\"http:\/\/www.flickr.com\/photos\/strep72\/8014826417\/in\/photostream\/\" target=\"_blank\">Surs\u0103 foto<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exist\u0103 un lucru mai r\u0103u dec\u00e2t s\u0103 nu testezi \u0219i acesta este s\u0103 interpretezi gre\u0219it rezultatele testelor. Odat\u0103 ce \u00eencepi s\u0103 testezi colegii vor veni cu \u00eentreb\u0103ri de genul s\u0103 folosim poze cu oameni sau cu produse?\u00a0Tenta\u021bia celor mai mul\u021bi este s\u0103 se pozi\u021bioneze ca exper\u021bi \u00een organiza\u021bie \u0219i s\u0103 aib\u0103 un r\u0103spuns ad-hoc la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[543,674,624,675],"class_list":["post-1224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-testing-optimization","tag-ab-testing","tag-interpretare-rezultate","tag-proces-testare","tag-relevanta-statistica"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=1224"}],"version-history":[{"count":4,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1224\/revisions"}],"predecessor-version":[{"id":1467,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1224\/revisions\/1467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/1226"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=1224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=1224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=1224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}