{"id":121,"date":"2010-01-21T15:06:54","date_gmt":"2010-01-21T13:06:54","guid":{"rendered":"https:\/\/webanalyst.ro\/2010\/standardele-web-analytics-association-%c8%99i-cum-sunt-utilizate-de-google-%c8%99i-yahoo\/"},"modified":"2010-01-21T15:12:03","modified_gmt":"2010-01-21T13:12:03","slug":"standardele-web-analytics-association-in-google-analytics-si-yahoo-indextools","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2010\/standardele-web-analytics-association-in-google-analytics-si-yahoo-indextools\/","title":{"rendered":"Standardele Web Analytics Association \u0219i cum sunt utilizate de Google \u0219i Yahoo"},"content":{"rendered":"<p>Web Analytics Association define\u0219te 26 de indicatori. Nu toate serviciile de web analytics folosesc \u00eens\u0103 ace\u0219ti termeni exact cum recomand\u0103 asocia\u021bia. Pentru a nu genera \u0219i alte ne\u00een\u021belegeri, indicatorii vor fi numi\u021bi \u00een acest articol folosind denumirile originale (\u00een englez\u0103).<\/p>\n<h2>Google Analytics<\/h2>\n<p>Iat\u0103 indicatorii defini\u021bi la fel de c\u0103tre WAA \u0219i GA: <em>Page<\/em>, <em>Page view<\/em>, <em>Visits\/Sessions<\/em>, <em>Unique visitors<\/em>, <em>New visitor<\/em>, <em>Return visitor<\/em>, <em>Entry page<\/em>, <em>Landing page<\/em>, <em>Exit page<\/em>, <em>Visit duration<\/em>, <em>Visit referrer<\/em>, <em>Click-through<\/em>, <em>Click-through rate\/Ratio<\/em>, <em>Page views per visit<\/em>, <em>Page exit ratio<\/em>, <em>Single page view visits (bounces)<\/em>, <em>Bounce rate<\/em>, <em>Event<\/em>, <em>Conversion<\/em>.<\/p>\n<p>\u00cen cazul altor 6 indicatori, ei lipsesc din Google Analytics. Este vorba de: <em>Repeat visitor<\/em>, <em>Internal referrer<\/em>, <em>External referrer<\/em>, <em>Search referrer<\/em>, <em>Original referrer<\/em>, <em>Single-page visits.<\/em><\/p>\n<p><strong><em>Referrer<\/em> este definit diferit de Google Analytics fa\u021b\u0103 de standardele WAA<\/strong>. Pt WAA este URL-ul care a generat vizita pentru pagina curent\u0103 (sau obiectul curent), iar pt GA este URL-ul care a generat vizita (acela\u0219i pentru toate paginidile vizitate \u00eentr-o sesiune).<\/p>\n<h2>IndexTools \/ Yahoo! Web Analytics<\/h2>\n<p>Indicatorii pe care \u00eei define\u0219te la fel ca WAA: <em>Page<\/em>, <em>Page views<\/em>, <em>Visits\/Sessions<\/em>, <em>Unique visitors<\/em>, <em>New visitor<\/em>, <em>Entry page<\/em>, <em>Landing page<\/em>, <em>Exit page<\/em>, <em>Visit duration<\/em>, <em>Referrer<\/em>, <em>Visit referrer<\/em>, <em>Original referrer<\/em>, <em>Click-through<\/em>, <em>Click-through rate\/Ratio<\/em>, <em>Page views per visit<\/em>, <em>Page exit ratio<\/em>, <em>Single page view visits (bounces)<\/em>, <em>Bounce rate<\/em>, <em>Event<\/em>, <em>Conversion<\/em>.<\/p>\n<p>3 indicatori nu sunt folosi\u021bi de Yahoo! Analytics: <em>Repeat visitor<\/em>, <em>External referrer<\/em>, <em>Single-page visits<\/em>.<\/p>\n<p><strong>Ce folose\u0219te Yahoo IndexTools \u00een locul metricilor WAA<\/strong><\/p>\n<p><em>Return visitor<\/em> este \u00eenlocuit de IndexTools cu <em>Returning visits<\/em>.<\/p>\n<p><em>Internal referrer<\/em> nu este folosit \u00een general \u00een IndexTools. Din nou, au un indicator complementar, numit <em>Internal campaigns<\/em>. <\/p>\n<p><em>Search referrer<\/em> este \u00eenlocuit de External\/Internal Search Phrases (asem\u0103n\u0103tor are \u0219i Google).<\/p>\n<h2>Tragem linie<\/h2>\n<p>Diferen\u021bele \u00eentre solu\u021biile gratuite de la Google \u0219i Yahoo! nu sunt foarte mari. Google utilizeaz\u0103 19 indicatori a\u0219a cum sunt defini\u021bi de standarde, iar Yahoo! cu unul mai mult. \u00cen general, indicatorii care nu sunt folosi\u021bi sunt \u00eenlocui\u021bi cu al\u021bii de c\u0103tre furnizorii de solu\u021bii web analytics. P\u00e2n\u0103 \u0219i indicatorul folosit diferit de GAnalytics, exist\u0103 \u0219i la ei cu numele Referral, \u00eens\u0103 nu apare \u00een rapoarte ci poate fi folosit doar ca filtru.<\/p>\n<p>Utilizatorii trebuie s\u0103 acorde totu\u0219i aten\u021bie sporit\u0103 c\u00e2nd lucreaz\u0103 cu solu\u021bii diferite. S\u0103 nu uit\u0103m c\u0103 exist\u0103 mult mai multe instrumente de web analytics \u0219i c\u0103 multe permit \u0219i customizarea modului \u00een care calculeaz\u0103 indicatorii.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web Analytics Association define\u0219te 26 de indicatori. Nu toate serviciile de web analytics folosesc \u00eens\u0103 ace\u0219ti termeni exact cum recomand\u0103 asocia\u021bia. Pentru a nu genera \u0219i alte ne\u00een\u021belegeri, indicatorii vor fi numi\u021bi \u00een acest articol folosind denumirile originale (\u00een englez\u0103). Google Analytics Iat\u0103 indicatorii defini\u021bi la fel de c\u0103tre WAA \u0219i GA: Page, Page view, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[150,124,153,15,152,155,154,148,149,151,156],"class_list":["post-121","post","type-post","status-publish","format-standard","hentry","category-google-analytics","tag-indextools","tag-indicatori","tag-internal-referrer","tag-metrics","tag-referrer","tag-return-visitor","tag-search-referrer","tag-standarde","tag-waa","tag-yahoo","tag-yahoo-web-analytics"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=121"}],"version-history":[{"count":4,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/121\/revisions"}],"predecessor-version":[{"id":125,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/121\/revisions\/125"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}