{"id":115,"date":"2010-01-18T01:13:23","date_gmt":"2010-01-17T23:13:23","guid":{"rendered":"https:\/\/webanalyst.ro\/2010\/uk-bugete-mai-mari-pentru-speciali%c8%99tii-n-wa\/"},"modified":"2010-01-18T01:15:05","modified_gmt":"2010-01-17T23:15:05","slug":"studiu-bugete-web-analyts-in-crestere","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2010\/studiu-bugete-web-analyts-in-crestere\/","title":{"rendered":"UK: Bugete mai mari pentru speciali\u0219tii &icirc;n WA"},"content":{"rendered":"<p>Edi\u021bia din 2010 a studiului <a href=\"http:\/\/econsultancy.com\/reports\/web-analytics-buyers-guide\" target=\"_blank\">Web Analytics Buyer\u2019s Guide<\/a> aduce <strong>ve\u0219ti bune pentru speciali\u0219tii \u00een web analytics<\/strong>:<\/p>\n<ul>\n<li>cre\u0219tere de 9% a pie\u021bei de web analytics din Marea Britanie \u00een 2009<\/li>\n<li>45% din bugete sunt cheltuieli de personal (fa\u021b\u0103 de 38% \u00een anul precedent)<\/li>\n<li>WA sunt mai utilizate at\u00e2t pentru cre\u0219terea ROI c\u00e2t \u0219i pentru optimizarea site-urilor<\/li>\n<\/ul>\n<p>Recesiunea a gr\u0103bit trecerea la markertingul online bazat pe rezultate. Pia\u021ba de WA cre\u0219te mai repede fa\u021b\u0103 de alte pie\u021be asem\u0103n\u0103toare (pia\u021ba de UX a crescut cu 5% \u00een aceea\u0219i perioad\u0103). Ve\u0219tile sunt \u0219i mai bune dac\u0103 ne g\u00e2ndim c\u0103 Marea Britanie reprezint\u0103 un etalon cel pu\u021bin pentru celelalte pie\u021be din Europa c\u00e2nd vine vorba de marketing.<\/p>\n<h2>Ofensiva Google<\/h2>\n<p>Resurselor umane le revine o felie mai mare din buget \u00een detrimentul solu\u021biilor tehnologice. A\u0219adar, WA este folosit mai mult dar pe solu\u021biile software se cheltuie\u0219te mai pu\u021bin. Se pare c\u0103 tot mai multe companii apeleaz\u0103 la instrumentele gratuite.<\/p>\n<p>De la an la an, Google Analytics este mai aproape de solu\u021biile <em>enterprise<\/em> la func\u021bionalit\u0103\u021bi, av\u00e2nd \u00eens\u0103 avantajul c\u0103 este gratuit. <strong>80% dintre companiile chestionate folosesc Google Analytics<\/strong>.<\/p>\n<p>Totu\u0219i, solu\u021bia oferit\u0103 de Google are c\u00e2teva capitole deficitare, precum faptul c\u0103 nu ofer\u0103 informa\u021bii care includ date personale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Edi\u021bia din 2010 a studiului Web Analytics Buyer\u2019s Guide aduce ve\u0219ti bune pentru speciali\u0219tii \u00een web analytics: cre\u0219tere de 9% a pie\u021bei de web analytics din Marea Britanie \u00een 2009 45% din bugete sunt cheltuieli de personal (fa\u021b\u0103 de 38% \u00een anul precedent) WA sunt mai utilizate at\u00e2t pentru cre\u0219terea ROI c\u00e2t \u0219i pentru optimizarea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11],"tags":[137,140,139,136,138,134,141,133,142,135],"class_list":["post-115","post","type-post","status-publish","format-standard","hentry","category-google-analytics","category-noutati","tag-buget","tag-bugete","tag-cota-de-piata","tag-marea-britanie","tag-market-share","tag-piata","tag-research","tag-studiu","tag-studiu-de-piata","tag-uk"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=115"}],"version-history":[{"count":1,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/115\/revisions"}],"predecessor-version":[{"id":116,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/115\/revisions\/116"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}