{"id":1131,"date":"2013-10-06T16:57:38","date_gmt":"2013-10-06T13:57:38","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=1131"},"modified":"2014-09-07T15:23:53","modified_gmt":"2014-09-07T12:23:53","slug":"ga-summit-2013","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2013\/ga-summit-2013\/","title":{"rendered":"Anun\u021burile de la GA Summit 2013"},"content":{"rendered":"

S\u0103pt\u0103m\u00e2na aceasta a avut loc Google Analytics Summit 2013. Evenimentul a fost a\u0219teptat cu interes, dup\u0103 ce la edi\u021bia de anul trecut s-a lansat Universal Analytics<\/a>. \u00a0Nici anul acesta nu au dezam\u0103git, anun\u021b\u00e2nd mai multe nout\u0103\u021bi!<\/p>\n

Demografice noi<\/h2>\n

\"demografice\"<\/p>\n

Dac\u0103 p\u00e2n\u0103 acum \u00een grupul Demografice din GA g\u0103seam doar rapoarte privind limba \u0219i loca\u021bia, \u00een cur\u00e2nd vom avea \u0219i informa\u021bii privind v\u00e2rsta, sexul \u0219i interesele vizitatorilor. Datele provin din integrarea cu Doubleclick \u0219i vor permite remarketing pe baza noilor dimensiuni.<\/p>\n

Rapoarte ABCs<\/h2>\n

Sec\u021biunile Traffic Sources, Content \u0219i Conversions vor fi redenumite pe modelul ABC: Acquisition, Behaviors & Conversions. Google Analytics a ap\u0103rut ca s\u0103 ajute evaluarea campaniilor online, iar acum duce acest lucru la urm\u0103torul nivel.\u00a0 \u00centr-un singur ecran raportul Channels<\/b> va prezenta cele mai importante informa\u021bii privind sursele de trafic, comportamentul \u00een site \u0219i conversiile.<\/p>\n

\"channels\"<\/p>\n

Event tracking automat \u00een Tag Manager<\/h2>\n

Event tracking-ul este foarte util, dar presupune implementarea prealabil\u0103 a unei mici buc\u0103\u021bi de cod JavaScript \u00een site. Nu \u00eentotdeauna ai acces rapid la modific\u0103ri \u00een site, motiv pentru care noua solu\u021bie de auto event tracking din Google Tag Manager\u00a0 ne va ajuta s\u0103 fim mai flexibili \u00een m\u0103surarile web.<\/p>\n

Analytics Academy<\/h2>\n

Google \u00eencearc\u0103 s\u0103 familiarizeze mai mul\u021bi utilizatori cu func\u021bionalit\u0103\u021bile de baz\u0103 ale produsului, motiv pentru care a lansat o platform\u0103 de cursuri video online, Analytics Academy<\/a>, precum \u0219i informa\u021bii generale deasupra rapoartelor(dac\u0103 ap\u0103sa\u021bi butonul din dreapta sus). Primul curs din platform\u0103 este Digital Analytics Fundamentals.<\/p>\n

Alte nout\u0103\u021bi<\/strong> anun\u021bate la GA Summit 2013 sunt Google Analytics Enterprise APIs (utile departamentelor de IT \u00een instal\u0103rile de GA), SLA pentru Tag Manager pentru clien\u021bii Goole Analytics Premium, integr\u0103ri avansate cu Google BigQuery (tot pentru clien\u021bii GA Premium), integr\u0103rile cu Google Play anun\u021bate la I\/O 2013<\/a> disponibile acum pentru to\u021bi utilizatorii \u0219i un tool care va ajuta la tranzi\u021bia spre Universal Analytics.<\/p>\n

Sunt multe anun\u021buri f\u0103cute \u00een acela\u0219i timp. Majoritatea noilor func\u021bionalit\u0103\u021bi anun\u021bate nu sunt \u00eenc\u0103 disponibile pentru utilizatorii obi\u0219nui\u021bi. Voi reveni cu articole detaliate pentru cele mai importante update-uri atunci c\u00e2nd le va putea folosi toat\u0103 lumea.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u0103pt\u0103m\u00e2na aceasta a avut loc Google Analytics Summit 2013. Evenimentul a fost a\u0219teptat cu interes, dup\u0103 ce la edi\u021bia de anul trecut s-a lansat Universal Analytics. \u00a0Nici anul acesta nu au dezam\u0103git, anun\u021b\u00e2nd mai multe nout\u0103\u021bi!<\/p>\n","protected":false},"author":1,"featured_media":1132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11],"tags":[648,647,644,646,485,645],"class_list":["post-1131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-noutati","tag-analytics-academy","tag-channels","tag-demografice","tag-sex","tag-tag-manager","tag-varsta"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=1131"}],"version-history":[{"count":4,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1131\/revisions"}],"predecessor-version":[{"id":1516,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1131\/revisions\/1516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/1132"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=1131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=1131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=1131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}