{"id":1027,"date":"2013-05-12T22:34:47","date_gmt":"2013-05-12T19:34:47","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=1027"},"modified":"2014-09-07T15:30:45","modified_gmt":"2014-09-07T12:30:45","slug":"nu-orice-schimbare-e-optimizare","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2013\/nu-orice-schimbare-e-optimizare\/","title":{"rendered":"Nu orice schimbare e optimizare"},"content":{"rendered":"<p>&#8222;Optimizare&#8221; a devenit un cuv\u00e2nt la mod\u0103. Mi s-a \u00eent\u00e2mplat s\u0103 \u00eel aud rostit \u00een expresii precum &#8222;toat\u0103 ziua am f\u0103cut optimiz\u0103ri&#8221;, motiv pentru care m-am hot\u0103r\u00e2t s\u0103 fac o prim\u0103 list\u0103 cu activit\u0103\u021bi de marketing online care nu sunt optimiz\u0103ri:<!--more--><\/p>\n<ul>\n<li>cump\u0103rarea de mai mult spa\u021biu media <strong>NU este optimizare<\/strong><\/li>\n<li>simpla comparare a rezultatelor din 2 perioade <strong>NU este optimizare<\/strong>, iar \u00een multe cazuri <strong>nici analiz\u0103<\/strong><\/li>\n<li>cre\u0219terea v\u00e2nz\u0103rilor pe fondul unei promo\u021bii, unui concurs, sezonalit\u0103\u021bii sau profitarea de o gre\u0219eal\u0103 punctual\u0103 f<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1026\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2013\/05\/boaster-e1368377819221.jpg\" alt=\"boaster\" width=\"300\" height=\"416\" \/>\u0103cut\u0103 de competi\u021bie <strong>NU este optimizare<\/strong><\/li>\n<li>modific\u0103rile f\u0103cute pentru c\u0103 a\u0219a au zis c\u00e2\u021biva apropia\u021bi (sau un blogger \ud83d\ude42 ) <strong>NU sunt optimiz\u0103ri<\/strong><\/li>\n<li>testarea pe un e\u0219antion nereprezentativ \u0219i aplicarea rezultatelor <strong>NU este optimizare<\/strong><\/li>\n<li>corectarea unor erori care f\u0103ceau site-ul nefunc\u021bional <strong>NU este optimizare<\/strong><\/li>\n<li>simpla actualizare a informa\u021biilor de pe site sau din alte materiale de marketing <strong>NU este optimizare<\/strong><\/li>\n<li>update-uri la platform\u0103, software, hardware, plugin-uri etc. care nu au rezultate sesizabile de c\u0103tre vizitatori <strong>NU sunt optimiz\u0103ri<\/strong><\/li>\n<li>diverse activit\u0103\u021bi care cresc traficul o perioad\u0103 scurt\u0103 de timp <strong>NU sunt optimiz\u0103ri<\/strong> (dar unele pot aduce alte beneficii)<\/li>\n<li>colectarea \u0219i raportarea datelor, f\u0103r\u0103 alte ac\u021biuni, <strong>NU este optimizare<\/strong><\/li>\n<li>spamming-ul \u00een orice form\u0103 <strong>NU este optimizare<\/strong><\/li>\n<li>criticarea public\u0103 a concuren\u021bei <strong>NU este optimizare<\/strong><\/li>\n<li>schimb\u0103rile ale c\u0103ror efecte sunt nem\u0103surate\u00a0<strong>NU sunt optimiz\u0103ri<\/strong><\/li>\n<li>inducerea \u00een eroare a clientului <strong>NU este optimizare<\/strong><\/li>\n<li>schimbarea &#8222;de dragul schimb\u0103rii&#8221; (f\u0103r\u0103 analiz\u0103 sau scop) <strong>NU este optimizare<\/strong><\/li>\n<\/ul>\n<p>Nu am preten\u021bia s\u0103 fac o list\u0103 cu toate situa\u021biile, mai ales c\u0103 \u0219tiu c\u0103 mereu vor ap\u0103rea unele noi. Sper ca pe viitor s\u0103 fim mai aten\u021bi la contextul \u00een care folosim cuvinte precum &#8222;optimizare&#8221;, la fel \u0219i c\u00e2nd o fac cei din jur.<\/p>\n<p>&nbsp;<\/p>\n<p><em><a href=\"http:\/\/www.febland.co.uk\/\" target=\"_blank\">Sursa foto<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8222;Optimizare&#8221; a devenit un cuv\u00e2nt la mod\u0103. Mi s-a \u00eent\u00e2mplat s\u0103 \u00eel aud rostit \u00een expresii precum &#8222;toat\u0103 ziua am f\u0103cut optimiz\u0103ri&#8221;, motiv pentru care m-am hot\u0103r\u00e2t s\u0103 fac o prim\u0103 list\u0103 cu activit\u0103\u021bi de marketing online care nu sunt optimiz\u0103ri:<\/p>\n","protected":false},"author":1,"featured_media":1026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[612,610,611],"class_list":["post-1027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-testing-optimization","tag-buzzword","tag-optimizare","tag-optimizari"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=1027"}],"version-history":[{"count":10,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1027\/revisions"}],"predecessor-version":[{"id":1529,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/1027\/revisions\/1529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/1026"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=1027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=1027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=1027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}